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Career as Marketing Researcher
Market researchers make quantitative and qualitative analysis of customer choices and needs, locate potential customer population, assess the need for a new or improved product, collect relevant information about competing products, suitable location of sale outlets, price of the product and profitability.
- About Marketing Researcher :
- Job Profile |
- Employment Opportunities |
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- Where to study?
Job Profile
Market Research involves six major steps
- Project planning- The project in-charge in consultation with statisticians determines the sample size and the format of the questionnaire to assemble data
- Designing the questionnaire- Psychologists and demographers prepare the questionnaire and decide upon the locations for the survey
- Field Interview- Field staff complete questionnaires by visiting respondents through home visits, market study, out of town visits
- Statistical Interpretation - The data collected is tabulated and data analysis is done as a team exercise to interpret the findings
- Analysis- Market analysts analyze the data according to the objective of the research and make interpretations and suggestions
- Forecasting - Based on the research findings planning is done and most of the activities of the firm are worked out
Video Clip on Marketing Researcher
(Video sourced from YouTube.com - https://www.youtube.com/watch?v=72UfIFq3C90)
Employment Opportunities
- Market research firms
- Advertising agencies
- Manufacturing Industries
- Corporations
- Marketing divisions
- Consultancy firms
- Government /non government organizations
Recruiting Companies
How do I get there?
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Std XII
Stream:Any
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Graduation
Eco/Psy/Socio/BBA/Management
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Postgraduation
Eco/Stats/Psy/Socio
MBA -
Goal
Market Research(Planning)
People in Market Research come from subject backgrounds such
as:Management,Economics,Psychology,Sociology,Statistics.
Advanced Entry is generally after a post Graduate degree in
Management /Marketing/ Stats/Psychology/ Sociology.
Indian Statistical Institute, KolkataFeatured Institutes in India
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Content on this page is by Career Expert Mrs. Kum Kum Tandon MA (Psychology), M.Ed, Diploma in Educational Psychology, Vocational Guidance & Counseling (NCERT, Delhi) | View Complete Profile |