BBA in Marketing Management 

at UPES School of Business, Dehradun

The placements at UPES School of Business for BBA students have been quite promising. The annual placement reports indicate a placement percentage of more than 85% and a constant growth in the highest CTC, which increased from 28 LPA in 2021 to 50 LPA in 2022 .The average package offered during the 2023 placement drive stood at INR 8.12 LPA, with approximately 70% of the students securing placements in prominent companies such as KPMG, Deloitte, and Amazon. The top recruiters at UPES School of Business include companies like Microsoft, Deloitte, KPMG, Amazon, and others. Overall, the school has a good placement record, with a high placement percentage and opportunities in well-known companies.

The placements are going on for the academic year 2022-2023. The course-wise placement details are yet to be released on the official website. Once, it is released, the highest and average package offered during UPES BBA placements will be updated here. However, as on May, 2023, the highest and average package offered during UPES MBA placement 2023 stood at INR 27.83 LPA and INR 8.12 LPA, respectively. The top recruiters of UPES School of Business in 2023 included Accenture, TCS, KPMG, Amazon, Haier, Adani Group, Berger Paints, Dell, etc.

BBA is offered in 11 different specialisations, namely Digital Marketing, Family Business & Entrepreneurship, Logistics Management, Analytics & Big Data, Auto Marketing, Human Resource, Marketing Management, Finance Management, Operations Management and more.

BBA is offered in various specialisations such as Oil and Gas Marketing, Foreign Trade, Operations Management, Human Resource, Finance Management, Marketing Management,  Analytics and Big Data,  Digital Business,  Green Energy and Sustainability,  Logistics Management, Aviation Management, and others.