Usha Martin University powered by Sunstone Ranchi Answered Questions

The MBA in Marketing Management curriculum at Usha Martin University is designed to be industry driven, focusing on core marketing concepts, digital marketing strategies, consumer behaviour analysis and practical applications through case studies and projects with students also having the option to choose electives based on their preferred marketing specialization within the program; the course emphasizes developing skills necessary for contemporary marketing roles in the business world.  Key aspects of the curriculum:Core Marketing Concepts:Covers foundational topics like marketing research, market segmentation, product positioning, pricing strategies, distribution channels, and branding.  Digital Marketing:Deep dive into online marketing tactics including SEO, SEM, social media marketing, content marketing, and email marketing.  Consumer Behavior:Analysis of consumer psychology, decision-making processes, and factors influencing buying behavior.  Marketing Analytics:Utilizing data analysis tools to measure marketing campaign effectiveness and make data-driven decisions.  Sales Management:Understanding sales processes, lead generation, customer relationship management (CRM), and sales force motivation.  Brand Management:Strategies for building and maintaining a strong brand identity.  Industry-Specific Electives:Depending on student interests, potential specialization areas could include marketing in the retail sector, healthcare marketing, or digital marketing for specific industries.  Practical Exposure:Case studies, simulations, guest lectures from industry experts, and potential internship opportunities to apply theoretical knowledge in real-world scenarios

To be eligible for the Bachelor of Business Administration (BBA) programme at Usha Martin University, you must meet the following criteria:  Pass the 12th (10+2) examination from a recognised board, university, or councilScore a minimum of 50% marks in aggregate in the 12th examinationCandidates from SC/ST/OBC, physically challenged, war widow, and other categories may be eligible for a 5% relaxation as per the Government of India reservation policy

The fees for various courses at Usha Martin University are as follows:MBA is charged slightly higher than the average fee structure and it will cost INR 3,93,000 for two years with a semester fee of INR 98,250.B.Tech costs INR 5,25,000 for a span of four years while the semester fee is INR 65,625.For BBA and BCA the fees structure is INR 2,52,000 for three years and INR 42,000 for semester.MCA has a fee structure of INR 2,10,000 for two years including the semester fee of INR 52,500.The fee structure for the Diploma courses are INR 60,000 to INR 1,20,000 per year.

Compared to other universities in Ranchi, Usha Martin University is regarded as one of the best, though this is purely subjective. As per various rankings, the university ranked among the top 5 in Jharkhand and within the top 20 in Eastern India. Moreover, it is rated 4.2 out of 5 on most of the reviewing platforms. The university has a strong placement record, with around 80-90% of students getting placed every year. With a student-faculty ratio of 1:10 and a campus spread over 15 acres, Usha Martin University is a popular choice among students in Ranchi.

Compared to other universities in Ranchi, Usha Martin University is regarded as one of the best, though this is purely subjective. As per various rankings, the university ranked among the top 5 in Jharkhand and within the top 20 in Eastern India. Moreover, it is rated 4.2 out of 5 on most of the reviewing platforms. The university has a strong placement record, with around 80-90% of students getting placed every year. With a student-faculty ratio of 1:10 and a campus spread over 15 acres, Usha Martin University is a popular choice among students in Ranchi.

For admission in Usha Martin University the following documents are submitted by the candidates: 10+2 mark sheet and certificate, graduation mark sheet and degree certificate for PG courses. Identity proof - Identity proof- Aadhaar card / passport. Residence proof. 5-6 passport size photographs A medical certificate Anti-ragging affidavit. The university also asks for submission of a migration certificate and a character certificate from the previous institution that a candidate attended. Altogether, around 10-12 documents are required, and they can be submitted both online and offline.

Further, Usha Martin University provides direct admission to the MBA course for the candidates who fulfill the criterion. Any graduate candidate with minimum 50% marks in any discipline from a recognised university can apply for the program. Candidates who have valid score in MAT/HBA/CAT-XAT/ CMAT can also apply for direct admission. Another factor taken in to account during admission at the university is work experience, performance at previous school, co-curricular activities among others. Direct admissions are restricted to 20-30% of total intake, the rest of the seats being filled through written tests only.

Certainly, it means that there is a provision for direct admission of the candidates in Usha Martin University. The candidates must have passed 10 + 2 examination with marks as follows: The general category students need to have at least 45% for the qualification while the SC/ST category students need to have only 40%. Diploma holders in engineering or those with a (link unavailable) degree can also join second year of B.Tech or BCA without a written test. The university also takes into account working experience of the student and the extra curricula activities a student was involved in when admitting students. Even though direct admission is available, about 20 to 30% of the total number of seats are kept aside.

The entrance exams accepted for admission to the MBA programme in Usha Martin University include CAT, MAT, XAT, CMAT, and ATMA. The university also conducts its own entrance examination, the Usha Martin University Entrance Test, or UMUET. Candidature Admission would be open to candidates who had obtained a valid CAT score of 50-60 percentile, MAT score of 500-600, XAT score of 50-60 percentile, CMAT score of 100-150, and ATMA score of 60-70 percentile. Candidates with graduation with minimum marks of 50% also may seek admission.There may be admission possible through the management quota or the sports quota of the college .

MBA is known as the flagship course at Usha Martin University because of its extensive ties with the corporate world, tough course structure, and quality placement. This university is affiliated with over 500 Industry partners enabling students do internships, projects, placements etc. According to the placement record of MBA, which is the percentage of employers offering job placements, stands at 80-90 % while the average annual salary noted ranges from INR 4-6 Lacs per annum. The programme also has a splendid faculty inside it where seventy percent of them have their Ph.D., and 20% of them are associated with industry.