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M.A. in IB (Marketing Management) 

  • Private University

M.A. in IB (Marketing Management)
 at 
CBS International Business School 
Overview

Student admits IconOur counselors guided 1 student in securing admission to this course. Know more

Duration

2 years

Course Level

PG Degree

Mode of Course

Full Time

Tuition & Fees

14.00 Lakh
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Type of University

Private

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M.A. in IB (Marketing Management)
 at 
CBS International Business School 
Highlights

  • This English-language master's programme, students will be able to analyse markets, target groups and competitors and come up with a suitable advertising message in the most efficient channel in each case
  • Students will deal with the complex variety of marketing strategies that lead to global branding, taking trends and customer benefits into account
  • The master's degree programme that prepares students optimally for the challenges of working in international marketing management
  • In the first semesters, students will learn, among other things, how to develop modern marketing strategies, how to position brands in the digital age in the best possible way and how to set their own learning accents through business management and interdisciplinary electives
  • Students will deal with realistic case studies from different economic sectors and learn to test their knowledge directly in business practice
  • In the second semester, students will also work on a problem for one of the corporate partners together with their fellow students in the Business Project
  • This master's programme is completed by an internship of at least 8 weeks during the lecture-free period, which master's students can complete in a national or international company
  • Students will also get an opportunity to write their master's thesis as a project in a company of their choice in the fourth semester
  • Alternatively, Students can also spend this last semester abroad at one of over 120 partner universities worldwide and write their master's thesis there
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M.A. in IB (Marketing Management)
 at 
CBS International Business School 
Curriculum

Latest curriculum for M.A. in IB (Marketing Management) at CBS International Business School can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content. You can also check course curriculum of other specializations offered in M.Sc. at CBS International Business School

M.A. in IB (Marketing Management)
 at 
CBS International Business School 
Entry Requirements

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M.A. in IB (Marketing Management)
 at 
CBS International Business School 
Application Process

Step one
Prepare documents for application
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CV
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M.A. in IB (Marketing Management)
 at 
CBS International Business School 
Fees

icon1st year tuition fees
Fees componentsAmount (for 1 year)
Tuition & feesINR 13,99,781
iconOther expenses in 1st Year
Fees componentsAmount (for 1 year)
InsuranceINR 1,16,648
Registration FeeINR 53,022
Total approximate feesINR 1,69,670
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Calculated at the exchange rate of 1 Euro = INR 88.37 | Tuition & expenses were last updated on 27ᵗʰ November 2024

M.A. in IB (Marketing Management)
 at 
CBS International Business School 
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M.A. in IB (Marketing Management)
 at 
CBS International Business School 
Contact Information

Address

Hardefuststraße 1, 50677 Cologne, Germany
Cologne ( Other - Germany)