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DIGITAL MARKETING EXPERT 

  • Offered byICTRD

DIGITAL MARKETING EXPERT
 at 
ICTRD 
Overview

Gain a comprehensive overview of the Digital Marketing principles and concepts

Duration

12 months

Total fee

1,450

Mode of learning

Online

Official Website

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Credential

Certificate

DIGITAL MARKETING EXPERT
 at 
ICTRD 
Highlights

  • Earn a certificate upon completion of course
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DIGITAL MARKETING EXPERT
 at 
ICTRD 
Course details

Who should do this course?

Small business owners or startup founders looking to expand their digital presence and grow their businesses

Those interested in starting a career in digital marketing or looking to transition into the field

 

What are the course deliverables?

Learn to use tools such as WordPress, HTML and CSS, Google AdWords and Google Analytics and prepare for your Google Analytics Certification exam

Learn to Create Superlative content for Digital marketing

Develop a successful marketing strategy to position a brand, maintain its reputation and build a website

 

More about this course

The Digital Marketing Expert course is a comprehensive training program designed to equip individuals with the in-depth knowledge, skills, and hands-on experience necessary to become highly effective digital marketers

With businesses increasingly shifting their marketing strategies to digital platforms, this course provides the expertise needed to create, implement, and measure impactful digital marketing campaigns

It is ideal for individuals looking to enhance their career prospects in digital marketing, entrepreneurs seeking to promote their own businesses, and marketing professionals aiming to sharpen their digital skills and stay ahead of industry trends

DIGITAL MARKETING EXPERT
 at 
ICTRD 
Curriculum

Digital Marketing Course Introduction

What is Digital Marketing

How is Digital Marketing usefull 

What are the types of Digital Marketing 

 

Sales Funnels 101

What is a Sales Funnel

Why ALL Businesses Need Sales Funnels

3 Phases of a Highly Converting Sales Funnel

The 4 Sales Funnel Stages

Macro and Micro Conversions

What is Market Sophistication

5 Stages of Market Sophistication

Sales Pipeline vs. Sales Funnel

The 3 Step Local Business Sales Funnel

The 4 Step Digital Product Sales Funnel

Create The Perfect Lead Magnet

Landing Page Design Elements

Landing Page Design Overview

Different Types of Sales Funnels

Key Sales Funnel Metrics

 

The Cold Email Lead Generation Machine

Create Your Biz DevelopmentLead Gen Plan

Understanding Organizational Hierarchy

Defining Your Ideal Customer

Most Common Sales Process

Differences Between Goals, Objectives & Outcomes

How To Properly Set Goals

Cold Email Lead Generation System

How To Find Companies To Email

Where To Find Bulk Company Email Lists

Hire Email List Providers on Upwork

How To Find Anyone's Email

 

Facebook Ads

Facebook Ads Mastery Outline

Facebook Ads Overview

The Ultimate Facebook Ads Formula

Advanced Facebook Ads Strategy

The 7 Principles of Influence

Value Ladder - Maximizing Customer Value

Common Digital Marketing KPI’s

Business Manager Walkthrough

Facebook Ads Manager Walkthrough

Facebook Pixel Setup & Walkthrough

Facebook Ads Competitive Analysis

 

Facebook Messenger Chatbots

Facebook Messenger Chatbots Overview

ManyChat Bot Builder Overview

How To Create Main Menu

How To Create Default Reply

How To Create Welcome Message

How To Use Keywords

 

Google Ads

Google Ads Overview

Google Ads Keyword Overview

Create Google Ads Account

Google Ads Campaign Creation

Google Ads Tools and Settings

Google Ads Keyword Research

Google Ads Advanced KW Research

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DIGITAL MARKETING EXPERT
 at 
ICTRD 

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