OU - Display Advertising: Targeting Options
- Offered byFutureLearn
Display Advertising: Targeting Options at FutureLearn Overview
Display Advertising: Targeting Options
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Display Advertising: Targeting Options at FutureLearn Highlights
Display Advertising: Targeting Options
at FutureLearn
- Earn a certificate of completion
Display Advertising: Targeting Options at FutureLearn Course details
Display Advertising: Targeting Options
at FutureLearn
Skills you will learn
What are the course deliverables?
- Understand the role of different display targeting options for different situations
- Audience vs. content-based targeting
- The targeting and ad cost connection
- Demographic, geographic and device targeting
- Topic and interest-based targeting
- Retargeting and lookalike audience targeting
- Automatic targeting and AI in display advertising
More about this course
- On this two-week course, you'll be guided through the range of targeting options and what you need to consider to select the best option for your display campaign to drive a positive return on investment (ROI) from your ad spend
- You'll explore the range of display targeting options available, starting with basic targeting options most commonly used in advertising platforms, such as geographic, demographic, and device targeting
- Then you'll move onto contextual advertising, topic and interest-based targeting, lookalike audiences, and retargeting
- You'll also look at the connection between targeting and ad costs
- You'll learn about automatic targeting, programmatic targeting, and how retargeting can be used to help progress audiences through their online journey
- You'll also explore the future of targeting and the use of artificial intelligence (AI) within platforms
- By the end of this course, you'll know how to select and make the best use of the wide range of display targeting options and techniques to drive improved campaign results without irritating your audience
Display Advertising: Targeting Options at FutureLearn Curriculum
Display Advertising: Targeting Options
at FutureLearn
Display advertising targeting in perspective
Welcome to the course!
Targeting options for different situations
Targeting based on audience or content
The targeting and ad cost connection
Week 1 review
Ad targeting options
Welcome to the week!
Interest and device-based targeting
Retargeting and lookalike audience targeting
Automatic targeting and artificial intelligence in display advertising
Week 2 review
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