PG Certificate Program in Advertising Management & Public Relations from MICA (L) - duplicate
- Offered byTalentedge
- Estd. 2012
PG Certificate Program in Advertising Management & Public Relations from MICA (L) - duplicate at Talentedge Overview
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
PG Certificate Program in Advertising Management & Public Relations from MICA (L) - duplicate at Talentedge Highlights
- Opportunity to earn a PG Certificate from MICA
- Get an Opportunity to interact with Faculty Experts with 5 Day On-Campus module
- Gain the status of MICA alumni on successful completion
- Key Topics Covered Including: Basics of marketing, Detailing Advertising & PR, New Media like Social & more
PG Certificate Program in Advertising Management & Public Relations from MICA (L) - duplicate at Talentedge Course details
- Advertising professionals seeking to build on and refine their advertising strategies
- Marketing Managers and Brand Managers with revenue responsibilities and responsible for managing the function
- PR Executives who are keen to understand the new age and emerging trends in this domain
- Product managers, Service manager
- Those responsible for advertising, sales and marketing products and services of their organization
- Individuals aspiring to establish a career in the Advertising and PR domain.
- Opportunity to earn a PG Certificate from MICA
- On-Campus module at MICA Ahmedabad
- Gain MICA Alumni status - Be a part of rich Alumni Network
- Live & Interactive Classes
- Interactive discussions and query resolution
- Access to the recorded sessions
- One on one interactions - All classes are delivered live by the eminent faculty
- Lectures imparted by specially selected, eminent, core faculty from MICA
- Guest lectures by Industry Experts
- Dedicated Student support - Student relationship managers for dedicated support
- Case study learning - Hands-on learning using case studies, projects and simulations
- Marketing today has truly become a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ??top-of-the-mind-recall?? to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from. On the other their attention spans have significantly reduced due to clutter, chaos and time poverty. In a scenario like this, advertising and public relations are strategic tools which if used smartly can earn mind space. With the advent of digital space and information access to the consumer, these weapons can backfire if not used properly.
- Thus, one needs to get equipped with the latest concepts and techniques of advertising and get insights into strategies that attract eyeballs and capture the consumer mind. To help achieve the same, MICA offers an online post graduate certificate Program in Advertising Management and Public Relations.
PG Certificate Program in Advertising Management & Public Relations from MICA (L) - duplicate at Talentedge Curriculum
Module 1: Marketing
Evolution and growth of Marketing
Significance of Marketing
Marketing Environment
Module 2 : Consumer Behaviour
Understanding consumer behaviour
Understanding high versus low involvement buying behaviours
Rural consumer behaviour
Understanding retail environment and shopping behaviour
Module 3 : Advertising
Evolution and Growth
Context of Communication
Role of advertising in brand building
Brand positioning
Agency structures and evolution
Cases of successful campaigns
Rural advertising
Creative brief ?? importance and writing skills
Brand positioning tool
Module 4 : Digital Marketing
Digital advertising
Digital world and metrics
Digital communication strategy
Branded content strategy
Module 5 : Public Relations
Evolution & growth of PR
Reputation Management
Crisis Communication
Stakeholder relations
Online reputation management
Module 6 : Media Management
Media & Entertainment Industry ?? An overview
Media Planning
Media Scheduling
Media Management
Module 7 : New Media
Understanding Social Media
Understanding User Generated Content
Module 8 : Client & Agency
Account planning tools and framework
Ogilvy workshop
Client agency relationship
PG Certificate Program in Advertising Management & Public Relations from MICA (L) - duplicate at Talentedge Entry Requirements
- For Indian Participants ?? Graduates or Diploma Holders (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% marks.
- For International Participants ?? Graduation or equivalent degree from any recognized University or Institution in their respective country.
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