Luxury Brand Management: Career Prospects, Skills Requires, Top Institutes
Talk to Expert
Luxury Brand Management refers to the handling or managing of a luxury brand, involving its pre and post-sales, brand promotion, brand-name enhancement and evaluation of its position as per the market trend. A luxury brand is in high demand by those individuals who are on the lookout for a premier product which is elite in taste, unique and extravagant. Some of the most sought-after luxury brands in the world include Armani, Gucci, Burberry, Estée Lauder, Ralph Lauren, Dior, Versace, etc. Those related to luxury brand management not only work for the betterment of the product’s image but also make sure that the customers gain an unforgettable experience with the product in question.
Unheard a few years back, luxury brand management has picked up popularity ever since the luxury industry underwent an overhaul. The best creative minds are selected not only to manage these luxury brands reach out to the right audience or customers but also to figure out outcomes such as return on investment, profit, progress, etc.
Interacting with potential customers and binding their loyalty to the product is a huge requirement in this field. Therefore, individuals with the gift of the gab and good decision-making abilities make excellent luxury brand managers, excelling at the art of dealing with corporate clients and buyers.
The article explores the domain of Luxury Brand Management, throwing light on its future scope, requirements and growth prospects.
Check: 5 Steps to Choosing the Right College
Luxury Brand Management Career Prospects
Predict your IELTS, TOEFL, and PTE in just 4 steps!
The sector which was quite invisible sometime back today offers a variety of professional options to those who possess a qualification in this field. With new luxury brands surfacing in the market, offering remarkable and uncommon experiences, the demand for people who reflect a promising innovative mind has surged. The need of the hour is skilled manpower which can help promote and manage brands which can compete with the established ones.
Many renowned establishments have vacancies open for such graduates who apart from holding strong imaginative skills and an inventive bent of mind have also gained brand experience, media skills, product design knowledge and the like. Evaluating the relationship between a customer and a brand is a significant role which experts in luxury brand management have to carry out. There are many luxury brand management courses which are available in different parts of the world for all those who hold a keen interest in this field.
Top Universities in the World for Luxury Brand Management
Although an MBA in Luxury Brand Management is one of the most popular specializations which good institutes around the world offer, there are many universities/colleges which also offer some general courses in retail, fashion, and other related fields. Topics which a student will study under these courses include finance, brand building, customer relationships, marketing, etc. Institutes which are among the top for MBA in Luxury Brand Management also help students obtain internships so that they can gain some practical experience before making the big corporate entry.
The table below features some of the top institutes in the world offering MBA, MSc, and other Masters's courses in Luxury Brand Management.
| Institute |
Programme |
Country |
|---|---|---|
| HEC Paris |
Luxury Management Summer Programme |
France |
| SDA Bocconi School of Management |
MBA in Luxury Brand Management |
Italy |
| ESSEC Business School |
Global MBA - Luxury Brand Management |
France |
| International University of Monaco |
MSc in Luxury Management |
Monaco |
| NEOMA Business School |
International Master in Luxury Management |
France |
| Mod’art International |
MBA Luxury Goods and Fashion Industries |
France |
| NYU Stern School of Business |
MBA Fashion and Luxury |
USA |
Duties of a Luxury Brand Manager
- Analyzing and working towards the enhancement of a brand’s image
- Shouldering the responsibility of budget planning and allocation of resources
- Designing and monitoring marketing campaigns and endorsements
- Keeping track of the existing and emerging market trends as well as the prevailing competition and competitors
- Building contacts with various PR executives for the brand’s image-building and awareness
- Keeping an eye on the work of copywriters and collaborating with executives dealing with TV/newspaper/magazine advertisements, exhibitions, road shows, websites, art designers, etc.
- Studying how the audience is reacting to the brand’s performance and maintaining a record of their feedback
Skills Needed to Become a Luxury Brand Manager
| Attention to detail/Meticulous attitude |
Good interactive and convincing skills |
| Managing work and maintaining patience under pressure |
Communication and marketing creativity |
| Laudable project management abilities |
Conducting authentic and correct research |
| Being inventive and resourceful |
Yearning to learn new things and progress well in career |
In order to make the brand worth competing with, luxury brand managers need to keep track of the market trends and study the requirements and demands of customers so as to create a good strategy. So if you’re confident that your efforts can positively affect the brand’s image and assist it in earning a spot among the best, luxury brand management is the right career for you.
Read More: Reach out to Shiksha Counsellors for any queries related to any programme/course, admission procedure, application process, etc.
Q: Â What GPA is required for the University of South Dakota?
The University of South Dakota expects a GPA score of 2.5 from undergraduates and 3 from postgraduates on the 4-pointer scale. Along with the GPA scores, undergraduates must meet the basic eligibility and submit an ACT score of 21 or higher and an SAT score of 1070 or higher. In addition, they must submit the required documents, such as academic history, transcripts, letters of recommendation, English language scores, and more.
Q: Â What GPA is needed to go to Ohio State?
There is no minimum GPA score for UG admission at Ohio State. However, International students must have a cumulative GPA of at least 3.0 (on a 4.0 scale or equivalent) for graduate admission. Applicants may submit a standardized test score (GRE or GMAT) if their cumulative GPA is below 3.0 for the last degree.
Q: Â Why do Indian students choose to study at Istituto Marangoni - France?
Indian students choose to study at Istituto Marangoni in France for various reasons. The school offers a unique blend of international exposure, high-quality education, and a strong focus on practical skills that are highly valued in the fashion industry. Additionally, the school's strong industry connections and its reputation for producing successful alumni, such as Rahul Mishra, Dhruv Kapoor, and Anvita Sharma, make it an attractive choice for students seeking to launch their careers in fashion.
Q: Â Why Indian students choose to study at ESSEC Business School - France?
Indian students choose to study at ESSEC Business School in France because:
- Academic excellence: ESSEC Business School is a top-ranked institution in France and is known for its high-quality education. The school has been ranked among the top schools in France and is recognised globally for its academic programs.
- International exposure: The school has a strong international network and welcomes over 200 graduate exchange students each year from top business schools and universities around the world.
- Career opportunities: ESSEC Business School has a strong connection with top companies, such as L'Oréal, Danone, and Procter & Gamble.
Q: Â Is it hard to get into the UTSA in San Antonio Texas?
According to various sources, University of Texas San Antonio has an overall acceptance rate of around 87% which makes it somewhat selective for international student admissions. Some of the general requirements to be considered for admission are given as follows:
- SAT/ACT scores
- Overall Student's GPA
- Letters of Recommendation
- High School Class Rank
- Additional Academic Records
Q: Â Is University of North Dakota good for Indian students?
The University of North Dakota is one of the top choices for international students to pursue their higher education. The UND warmly welcomes its international students as they have contributed a lot to the success of the university. Moreover, the university offers a top-notch environment, the best academic opportunities, technical & career training, etc. The university boasts over 1000 international students who represent more than 95 countries. Additionally, international students highly enjoy the facilities provided by the University of North Dakota. The UND is one of the largest research universities in the United States for international students.
Q: Â How much is the application fee for Alabama University?
The Alabama University application fee for International students vary by application type. Mentioned below are the application fee for UG and PG applications at Alabama:
- UG: USD 40 or INR 3,342.14
- MBA: USD 80 or INR 6,684.28
Q: Â Can I get into Oregon State with a 3.5 GPA?
International students must have at least a GPA between 2.5 and 3.0 on a scale of 4.0 for UG and PG admission at Oregon State. Therefore, candidates are eligible to get admission to the university with a 3.5 GPA in their academics. Oregon State University GPA requirements are different for undergraduate and graduate admission. Mentioned below is the range of GPA required for Oregon State University admissions:
| Program | Minimum GPA Required (on a scale of 4.0) |
|---|---|
| Undergraduate | 2.5 - 3.0 |
| Graduate | 2.5 - 3.0 |
Read about the Grading System in the USA
Sagar Sharma completed his Bachelor of Business Administration from Uttarakhand Technical University, Dehradun with first class in 2015. He has been employed in the education sector for the past five years. Having w... Read Full Bio
- Universities in USA1037 Universities
- Universities in France84 Universities
- Universities in Italy48 Universities
- Universities in Canada174 Universities
- Universities in Australia122 Universities
- Universities in UK175 Universities
Statement of Purpose
Letter of Recommendation
Student Visa Application
Admission Essay Writing
Student Curriculum Vitae