Advertising in India

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New answer posted

3 months ago

0 Follower 3 Views

P
Pallavi

Contributor-Level 10

Whether the syllabus of advertising is considered “easy” or "tough" depends on various factors, including your interests, skills, and the specific curriculum of the program. Like any other major, advertising requires dedication, creativity, and critical thinking. Here are some factors to consider:CreativityAnalytical SkillsCommunication SkillsTechnologyWorkloadIndustry KnowledgeIn the end, whether advertising is perceived as “easy” or "tough" depends on your strengths and interests. If you are passionate about creativity, communication, and consumer psychology, advertising may be a rewarding major for you. Howev
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New answer posted

3 months ago

0 Follower 3 Views

P
Pallavi

Contributor-Level 10

The future trends in the advertising industry that could impact careers is that, the industry is increasingly digital, data-driven, and personalized. Expect continued growth in social media marketing, influencer marketing, programmatic advertising, and content marketing.

New answer posted

3 months ago

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P
Pallavi

Contributor-Level 10

Starting salaries vary depending on factors like experience, specialization, location, and company size. Entry-level roles might start around INR 4-6 Lacs per annum, with scope for growth based on performance and skill development.Moroever, Advertising is a stable career option. Mobile advertising has been on growth and is projected to become a market of INR 304 billion by 2023. Thus, candidates can find several job opportunities in the Advertising industry. 

New answer posted

3 months ago

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P
Pallavi

Contributor-Level 10

Opportunities for employment in the advertising field include positions in private advertising agencies and the advertising divisions of both private and public sector organisations.  Newspapers, journals, magazines, commercial programming on radio and television, market research firms, and other publications may also have possibilities for job seekers.Additionally, one can work as a freelancer. Some of the top positions available in this industry are advertising manager, sales manager, public relations director, creative director, copywriter and marketing communications manager.Also Read: How to make money as a freelancer?

New answer posted

3 months ago

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P
Pallavi

Contributor-Level 10

Students can have a look at the table below to learn the main entrance exams for admission to Advertising courses:Exam NameExam DetailsXATThe Xavier's Aptitude Test, popularly known as XAT, is a once-per-year national entrance exam for MBA/PGDM programmes offered by more than 100 institutions that are conducted by XLRI, Jamshedpur. It lasts for three hours and is administered via an online admission exam. It is done in 71 Indian cities.IIMC Entrance ExamA university-level entrance exam known as the IIMC (Indian Institute of Mass Communication) entrance exam is required for admission to various post-graduate mass communication courses a
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New answer posted

3 months ago

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P
Pallavi

Contributor-Level 10

Leading institutions include Mudra Institute of Communications (MICA), Symbiosis Institute of Media and Communication (SIMC), Xavier Institute of Communication (XIC), Indian Institute of Mass Communication (IIMC), and many more. Consider factors like curriculum, faculty, industry connections, placement records, and alumni network when choosing a college.

New answer posted

3 months ago

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P
Pallavi

Contributor-Level 10

Core subjects in Advertising courses often include copywriting, graphic design, media planning and buying, digital marketing, branding, consumer behavior, market research, communication skills, and business foundations. Specific topics may vary depending on the program.

New answer posted

3 months ago

0 Follower 3 Views

P
Pallavi

Contributor-Level 10

After 10th in India, advertising course options are limited. Some institutes offer Diploma programs in related fields like mass communication or graphic design, but a full-fledged advertising program typically requires completion of 12th grade or a bachelor's degree. Focus on building foundational skills like writing, design, and critical thinking through general education while exploring online resources and internships to gain an edge in the future.

New answer posted

3 months ago

0 Follower 3 Views

P
Pallavi

Contributor-Level 10

Candidates who wish for an undergraduate course must have completed Class 12 with a minimum of 45 per cent. For postgraduate degree/diploma courses majoring in Advertising, candidates must have completed a bachelor's degree course or equivalent.The majority of universities don't require entrance tests for the advertising course, however, a few universities do in order to admit students to their institutions' Advertising programmes. Applicants must have earned at least a 60% or 55% grade in their prior degree programme. Must have successfully completed a bachelor's degree in advertising, mass media communications, or a closely related f
...more

New answer posted

3 months ago

0 Follower 3 Views

P
Pallavi

Contributor-Level 10

Candidates who wish for an undergraduate course must have completed Class 12 with a minimum of 45 per cent. For postgraduate degree/diploma courses majoring in Advertising, candidates must have completed a bachelor's degree course or equivalent.The majority of universities don't require entrance tests for the advertising course, however, a few universities do in order to admit students to their institutions' Advertising programmes. Applicants must have earned at least a 60% or 55% grade in their prior degree programme. Must have successfully completed a bachelor's degree in advertising, mass media communications, or a closely related f
...more

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