Advertising & PR Scope

BBA in Advertising and Marketing is a popular undergraduate programme that provides students with an in-depth understanding of advertising and marketing concepts and practices. The scope of this programme is wide-ranging, and it opens up several career opportunities in the advertising and marketing industry. Some of the areas of work you can explore after completing a BBA in Advertising and Marketing are:
Advertising Agencies: Advertising agencies are the most common employers of BBA graduates in advertising and marketing. You can work as an account executive, copywriter, media planner, art director, or graphic designer.
Digital Marketing: With the increasing importance of digital marketing, you can explore various roles in digital marketing agencies or in-house digital marketing teams. You can work as a social media specialist, search engine optimizer, content strategist, or email marketer.
Market Research: Market research is another area of work where you can explore various roles such as research analyst, data analyst, or survey researcher. These roles are crucial for companies to make informed business decisions. Sales and Business Development: With a BBA degree in advertising and marketing, you can also explore roles in sales and business development. You can work as a sales representative, account manager, or business development executive.
Public Relations: Public relations is another area of work where BBA graduates in advertising and marketing can explore various roles such as public relations specialist, media relations manager, or corporate communications manager. In conclusion, a BBA in Advertising and Marketing can provide you with a range of career opportunities in the advertising and marketing industry. The scope of work is wide-ranging, and you can explore various roles that align with your interests and skills.

Hello there, I am providing you the ranking based on the factors like: placements, teaching faculty, infrastructure, and other factors etc.
1, St. Xaviers college
2, Jai hind college
3, HR college
4, Ramnarayan Ruia college
5, Mithibai college
6, KC college
7, UPG college
8, Wilson College
9, KJ somaiya college of arts Science and commerce
10, KPB Hinduja or Rizvi college (it is a tie between both colleges)
I am myself is so much interested in the field of Mass media and want to make a career in TV industry, I have researched so much on B. M. and after paying attention to every detail of the degree and after analysing all aspects of different colleges, I have made this list. Well lots of other colleges also provide B. M. but they are only names and waste of time and money, it is the harsh reality, so, go through the details of all colleges. And you can find which suits you best. Personal advice: Baba Amaan das once said 'When we talk about success the thing that matters is knowledge not college'. Good luck for your future.

Job Prospect:
Job opportunities for public relations professionals are very assuring in various industries if the applicants have excellent communication skills and convincing abilities. Advertising agencies and Marketing companies are constantly on the lookout for PR professionals. Several PR professionals pursue a course in photography or visual communication along with their PR course and get placed with filmmaking agencies in Mumbai.
The job prospects in India are bright. Companies such as Balaji Telefilms, Mukta Arts and other agencies usually display the openings for creative heads and creative advertisement professionals on the popular jobsites.
Pay Packet
The pay package for a beginner in PR can vary from Rs 15,000 and above depending on the skill set and education. If you are joining a corporate company as Personal Secretary to CEO, you may earn anywhere in between Rs 2 lacs to 3 lacs per annum for your first job. If you are joining an advertising and marketing company as a communications professional, you may earn about 2.5 lacs and above as a fresher.
On the other hand, if you apply to a News channel or a TV channel as an anchor or newsreader, you can expect greater salaries of Rs 30,000 and above. However, for media jobs, you need to be willing to work in various shifts and travel places as well.
If you apply for a marketing position with an IT company as a technical communication or corporate communication professional, you can expect a starting salary of Rs 15,000 and above. You may try venturing into sales or business development positions as well! All you need is excellent communication and selling skills. The opportunities are simply limitless.