Advertising & PR

For the B.E./B.Tech application process at PR Engineering College (PREC, Thanjavur), you'll typically need to provide the following documents:Completed Application Form: Fill out the college's application form.Higher Secondary (10+2) Mark Sheets: Original mark sheets of your 10+2 examination.Entrance Exam Scorecard: Scorecard from entrance exams like KCET or JEE Main.Transfer Certificate: Issued by the last attended school or college.Character Certificate: Issued by the principal of the last attended school or college.Passport-sized Photographs: Recent passport-sized photographs.ID Proof: Government-issued ID proof (e.g., Aadhaar card, PAN card, Voter ID).Address Proof: Recent utility bill or any other address proof.

Preparing for entrance tests for an MA in mass communication, specifically advertising and corporate communication, at Christ University in Bangalore necessitates a planned approach. Here are some common guidelines that will help you prepare efficiently.Understand the Exam Pattern: Start by comprehending the exam format, including the types of questions, duration, and marking scheme. This will help you organize your preparation strategy.Collect Study Materials: Collect appropriate study materials, such as textbooks, sample papers, and online resources, on the topics covered in the syllabus.Syllabus Familiarity: Review the detailed curriculum to gain a better understanding of the topics covered in the exam. Concentrate on topics such as advertising principles, corporate communication, media planning, public relations, and marketing.Practice Previous Papers: Practice last year's question papers to gain a sense of the exam format and types of questions asked helping you to manage your time better. Improve Writing Skills: Work on improving your writing skills. Practice producing essays, articles and other types of content regularly.Develop Analytical Skills: To strengthen your skills practice answering questions about analytical and logical reasoning.Mock Tests: Take mock tests regularly to assess your level of preparation and find areas for improvement. Time Management: Practice answering questions within the time limit to guarantee you finish the paper on time.

The National Academy of Media and Events (NAME) Mumbai offers scholarships to students pursuing certification in Advertising and Public Relations. The scholarships offered are:Merit-Based Scholarships: those awarded to very well performing and distinguished achievement by students in the field of media and communications.Need-Based Scholarships: For students from economically weaker backgrounds and who demonstrate financial need.Diversity Scholarships These are given to those students from underrepresented groups who are pursuing higher education.Creative Excellence Scholarships: To students showing outstanding creative talent in the fields of advertising or public relations via a portfolio or through body-of-work projects.

In the world of communication, advertising and public relations (PR) play distinct but complimentary functions. Advertising is a paid advertising strategy used to promote products, services, or brands. On the other hand, Public relations works in the field of earned media, focusing on the development and maintenance of a positive reputation for a company, individual, or cause. Points of DifferenceAdvertisingPublic Relations (PR)PurposeTo promote a product, service, or brandTo build and maintain a positive reputation, manage relationships, and create a favorable image for an organization, individual, or cause.Control Advertisers have complete control over the message and its placement.PR professionals have less control over media coverage and rely on earned media (coverage gained through promotional efforts rather than paid advertising).Paid/UnpaidPaid communicationGenerally unpaid (focuses on earned media, although there are paid PR services).CredibilityOften perceived as less credible due to the paid nature of the message.Typically seen as more credible because it relies on third-party validation, such as media coverage.FormatSpecific formats like print, radio, TV, online adsVaried formats, including press releases, media events, social media, and community relations.AudienceNarrowly focused on target consumers or audiences.Targets a broader audience, including media, employees, investors, and the public.