Advertising & PR

Hi Neerham!
A specialised Diploma in Public Relations are only offered at post graduation level. You can pursue a Bachelor degree in Mass Communication as it has PR as one of the main subjects. Once you have completed your graduation, you can pursue a PG Diploma in public relations. You can find a list of top colleges in India offering public relations by clicking on this link https://www.shiksha.com/mass-communication-media/articles/top-5-colleges-offering-pr-courses-in-india-blogId-11019
To answer your second question, product manager and a Public Relations are two very different job profiles. A product manager develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.
Public relations (PR) is about managing reputation of a company. You'll use all forms of media and communication to build, maintain and manage the reputation of your clients. These range from public bodies or services, to businesses and voluntary organisations. You'll communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public.

The first and foremost thing that requires to become a PRO (Public Relations Officer) is to have the power to manipulate people. If you have the right communication skill set along with confidence over your words then you are good to go to take the first step of the infinity.
You must be aware about the daily happenings of the society and understand the needs of your clients and how can you put him/her in front of the media to deliver his views and opinions. Again, you should have excellent relationship with the media personal because they are the people responsible for your trust gaining in front of your client. All these things can be achieved after taking a proper course that gives you the right exposure and perfect training to understand everything. A good college always provides you the best of media relationships right from the beginning so that it becomes really easy on your part to clear your path.The average salary of an account executive varies between 22000 to 30000 INR depending upon how good you are at handling the stuffs. This is a great field where you have the liberty to express your creativeness.

Hello,
The utmost function of public relations is to make its client's image in the society. A public relations company has good media relations which becomes very helpful for their clients when there arises any crisis in the firm. The PRs share the insights of the problem with the media journalist's which makes a journalist aware of the happening.
A PRO (Public Relations Officer) uses his terms with journalist and holds the power to stop the news to be disseminated in the media or if the news has already been shared he/she asks the journalist to publish an apology note or write the reasons for the mishappening which helps to restore the image in the public for their client. They uses there best of skills to manipulate the situation in favour of their clients and give them the constant support they need at that time. Being a normal person you can't make a journalist aware about the crisis and can't manage to get rid of the defaming that has already been done. A PR specialist makes PR plans ready which help clients gain the image back in front of the society.

After completing 12th, you can go for a degree in mass communication. Public relations (PR) is the use of communications channels to manage public perception of an individual or an organisation. A PR person not only should have flair for writing but should be someone who communicates well. He/she must be well-equipped with the updates of media industry. Management and planning are the skills that are required to keep you upfront.
PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications.The tools include preparing and disseminating press releases, media pitches, creating and executing events designed for public outreach and media relations, crisis PR strategies and social media promotions.
Bachelor of mass media is a good option and yes, it is considered a legitimate degree outside India.

Some of the important skills one must consider in a Public Relations work are -
Social Media Skills - Public Relations practitioners should have knowledge about various social media channels currently in use. As different channels have varying impact on the public and people you are appealing. There is a different strategy when using different platforms. A good PR person not only constrained with the platform of use but how to use each platform to its the fullest potential.
Research Skills - One needs to work with numerous kinds of clients in a wide variety of fields. To serve each client well, the person must be able to come up to speed on the clients brand, industry, and market very quickly.
International Perspective - One must have the ability to think from others frame of mind. Individual need to develop international and multicultural perspective, recognizing that not all people think in the same ways. Cultural symbols and icons vary. Tastes vary. A message that works well for one group of people might alter for another. A good PR person appreciates and rationalize these differences and can research different audiences as needed. Ability to converse in multiple languages is an advantage.
Time Management - Public relations specialists must be able to handle multiple clients and assignments, all of whom expect to be considered important. Mastering deadlines and prioritizing tasks is a must. Its a fast-paced, multifaceted job, and no one has time to lose paperwork or mix up names.

A doctoral degree is the final step to master a particular stream or subject through research and detailed study of all aspects. A Ph.D degree in mass comm. and that too on the subjects of corporate communication and public relations can be pursued from any university which has the valid approvals of UGC and other bodies.
However, when it comes to the quality of research guidance there has to be a smart and correct selection.
A number of Universities offer Ph.D in India. There are private universities as well. It is suggested that, it may not be a matter of corporate communication or PR but the quality and reputation is more important. Any university, with a good standing and faculty can do the best in the mentioned domain of media.
IITs and IIMs have humanities Ph.D seats and along with them
JNU, Jamia Millia Islamia, DU, Symbiosis, BHU, and other reliable names of Indian higher education are to be chosen for the purpose.

The hierarchy or the organizational set up of an advertising agency keeps both these profiles and do have a different scope of work as well as a profile for them.
A copywriter is a person who writes. This writing is of scripts of jingles for audio or video advertisement. This may be the text of a printed advt. material. The copywriter is responsible for composing the concept and bringing the words that make the best impact and create a brand of the advertised product.
The art director is the person who does an altogether different but comprehensive work than a copywriter. It is the art director who designs an advertisement of print or audio or video.
The art director is primarily the leader of the set up of shooting set where a TV or video commercial is shot. This way, a copywriter is someone who composes things in sync with the Director and Art Director's Concept and plan.

You can gain entry into advertising or PR industry by doing MBA in Marketing as advertising and PR are the main components in its syllabus but this is not the only way to get into this industry. Instead, you can pursue a Bachelor's degree in mass communication and apply for jobs in advertising or PR firm, whichever interests you. If you are a graduate in some other stream, you can pursue a post-graduate Diploma in advertising and PR and then apply for jobs. Having an MBA degree is not a prerequisite criteria for being an advertising or PR professional. Some of the best colleges in India that offer a post-graduate Diploma in advertising and PR are:
1. Indian Institute of Mass Communication, Delhi
2. Mudra Institute of Communications, Gujarat
3. Xavier Institute of Communication, Mumbai
4. YMCA Institute of Mass Media Studies, Delhi
5. Amity School of Communication

If you have good communication skills and love to interact with different people, public relations is a great career option. In order to pursue a career in public relations, you can either pursue a Bachelor's or Master's degree in mass communication, or you can take up a specialised Diploma course in public relations and Corporate Communication. The syllabus of the PR course is quite comprehensive and can not be pursued through distance learning mode. One needs to develop certain skill-set to be a successful PR professional that can not be earned through correspondence. Hence, I would not suggest you to pursue a course in Public Relation and Corporate communication through distance learning. You can rather pursue the course from some of the top colleges Xavier Institute of Communication, Indian Institute of Mass Communication, YMCA Institute for Media Studies & Information Technology.

Final Cut Pro is the leading editing skill software which has more demand abroad than in India. There are jobs and good salaries as well but the number is less because some easy softwares are preferred over this here. The scope is good abroad.
Why I mentioned scope is because the reason of doing higher studies or going for a job depends on whether you are interested in going abroad for jobs in FCP. Not just Hollywood but TV Channels and web series world allows good work good jobs.
Hence, my submission is to go for a job because FCP will demand on field practice.
However, if your aforesaid certificate is not able to get you a job and that is an entry level course only, then of course, higher studies will be needed to gain skills.
Job seems a more sensible decision because there will be an opportunity with you to pursue some media related or mass communication degree through distance or part-time.