Advertising & PR

Public Relations Management and Corporate Communication are the rising domains of careers because the corporates are finding it tough to reach the world without skilled professionals who make the best of communication. Persuasive and impressive communication skills are important and even the government has been making use of the best and creative+innovative people by hiring them as public relations officers for various departments. The hiring is not just restricted to the offering by the Information and Public Relation Department. Any ministry or department that is dealing with people, has a need for someone with a Master's degree in mass communiction/public relations, etc. These jobs are offered for the role of Public Relations Officer and have ample scope for the eligible people. A course as said in the question must be one that fulfills the hiring criteria.

A Course in Pro-FCP video editing is itself an accomplishment and certainly has much scope for work. As the video editing work has become as important as the whole production project of that work. The certified FCP Editor can get good opportunities in the government departments as well.
1. Doordarshan
2. Advertising and PR (Information)
3. Cultural and Youth Affairs
4. Sports Departments
5. Media Agencies of the Government or Semi-government.
Also read: https://ask.shiksha.com/what-are-the-career-prospects-in-india-and-abroad-for-certificate-in-final-cut-pro-fcp-and-editing-qna-4393232
Final Cut Pro is the globally acclaimed and used software or tool to edit and make movies/films. As we all know and acknowledge that in India, there is a great demand for quality video editing because most of the mass media or filmmaking children are less exposed to the actual work they are required to do. FCP-If the candidate knows the know-how of the tool and possesses a certificate as well as a selling commodity for sure.
-Creativity
-Improvisation
-Quick Response Skills are the three major things needed in an FCP user. If these are present and the Final Cut Pro user is well-versed with the skills-shortcuts there are ample opportunities in production houses, news channels, filmmaking, local level production houses and educational Institutions, other than the ones teaching mass communication and media subjects, also demand people who are good at FCP because this is an age of MOOCs as well as virtual learning, smart classrooms have enhanced the demands of educational programmes. So this video editing software remains the winner all around. The certificate in FCP will certainly get one a job proving the skills and knowledge of FCP.

An ad agency performs the following four basic functions for its clients:
Creative Functions including ad designing, copywriting, ad copy creation, message designing and graphic designing.
Media Selection choosing the best media for its client in accordance with the nature of product, type of target audience and advertising budget of the client.
Research Functions researching the consumer buying behaviour of the clients target market to design an ad campaign that is accepted by the potential consumers and make them respond favourably.
Relationship Management providing liaison between the client and various sections/divisions/departments of the ad agency for the convenience of the client and building long-term relationship with them.
Others: sometimes the ad agency goes a step further to provide sales promotion services, building public relations and taking up the task of direct marketing for the client. Advertising Agencies in order to reach the target audience monitor consumer feedback after the advertisement. A decision on whether to revise the message, the medium, the target audience or all of them can be made.
People with specific skills and talents in an Ad agency perform the functions mentioned above. On the basis of the functions performed, there are various agency staff positions or departments involving staff of related skills. They can be grouped as follows:
Account Manager
Account Planning and Research
Creative Development and Production
Media Planning and Buying
Other Services: There are other departments or units in an agency that perform functions related to print and film production, financial services like preparing bills and ensuring collections and human resources services, and other internal functions. There are also people involved with work of material dispatch, media release and its monitoring and post-tests to evaluate its success.
The flow of work in an advertising agency goes through a number of stages like, the briefing stage that involves receiving the initial inputs from the client and delivering the same to the creative and media department, to creation and production stage that includes the production of graphics and the print ad or the film ad and the media planning and scheduling operations, to finally the release stage of the campaign.

The job prospects for public relations and corporate communication are high as there are very less people skilled and made for smart PR and corporate communication. I shall suggest taking a job in case you are getting a good one. If you have strong interest in pursuing higher education in this field then education is always the best option. You should go ahead pursuing higher education from a good place where the two streams get stronger and when you complete the next course, you must be an improved and strong candidate for a job.
Jobs will always be there in these fields and a specialisation in these will lead you good companies and work. .

When it comes to Advertising we need to see the reality that each and everything in Media is Advt Driven and Marketing powered. The same applies on the Jobs as well. There are Jobs all over for those who justify the claim based on skill sets.
Though, government Jobs are not easy to find or grab. There are Lacs of people who apply for the Jobs and there are a few hundred out of Lacs who qualify to teach in schools. The government has nothing actually to do with our own self. We can stay on the better side by giving regular tests, guiding notes, and studies in advertising, TV and PR.
The government offers PR Executive of a District (Qualification MA in Mass Communication). A post-graduation degree in this subject will do the simple act of support for the library.
Government's DAVP which managed the Advertising and Publication of all Printed Advts along with the Digital Advertising also has possible profiles for this mentioned course.

Advanced Certificate means that you already have received a foundation course certificate or have fulfilled the eligibility to get the advanced one.
The sharing of this question is that the Career Prospects for Public Relation Management and Corporate Communication are quite good. PR is an always emerging field, because there is always a lack of competent Communicators to make a smart and strong Public Relation, whereas on the other side we see the Corporate Communication as an integral part of modern day Public Relations Management. Corporate Communication is the standard communication structure at an organization, where the channels and modes of Communication are predefined and there is minimal scope for a mismatch/misunderstanding or communication.
Scope in India: Jobs with the Government as Public Relations Development and Information Officers to manage the interaction with Public and internally as well. Along with this, the advanced certification, IF approved by the industry or government in some way the chances of getting a good job or assignment are high.

An M.Sc in Advertising Management is a very popular-innovative as well as the less taken domain of studying Mass Media or Mass Communication. While doing the course, one learns how to see the NEED, Plan, use the USP and create USP of the product in hand. The management of advertising of a particular product is to be done to see the impact. Along with this, the question demands response to career prospects for public relations. Public Relations, on the other hand, has similar notions. The jobs that can be done abroad or in India after pursuing an M.Sc advertising management as well as a Public Relations Management degree are:
1. Teaching
2. Research
3. Job in a News Channels
4. Consultancy to get the Advertising Campaign done of a brand
5. Public Relationship Agenciesn6. Event Management
7. Counsellor and Trainer
The above profiles can be developed for a job in the Advt. Management space.

If you have the passion, and the staying power, you can do it. Some simple steps that one can follow to make a career in the advertising sector. But before the steps, I would advise you to pursue a degree related to advertising and if not advertising, I would ask you to pursue a degree in mass communication as advertising is an extended sector related to mass communication.
Here are the steps:
Intern at an agency.
For an ad agency, an intern is a win-win situation.
Intake an entry level position.
Do freelance work.
Create spec ads.
Contact radio and television stations.
Get an advertising education.
Introduce yourself to key people.
Network.
To check a list of colleges offering a course related to advertising, you can follow this link. Also, to get detailed information about the colleges offering this course, you can click on the name of the college to reach the college page.
https://www.shiksha.com/mass-communication-media/advertising/colleges/colleges-india.