Advertising & PR

Job Prospect:
Job opportunities for public relations professionals are very assuring in various industries if the applicants have excellent communication skills and convincing abilities. Advertising agencies and Marketing companies are constantly on the lookout for PR professionals. Several PR professionals pursue a course in photography or visual communication along with their PR course and get placed with filmmaking agencies in Mumbai.
The job prospects in India are bright. Companies such as Balaji Telefilms, Mukta Arts and other agencies usually display the openings for creative heads and creative advertisement professionals on the popular jobsites.
Pay Packet
The pay package for a beginner in PR can vary from Rs 15,000 and above depending on the skill set and education. If you are joining a corporate company as Personal Secretary to CEO, you may earn anywhere in between Rs 2 lacs to 3 lacs per annum for your first job. If you are joining an advertising and marketing company as a communications professional, you may earn about 2.5 lacs and above as a fresher.
On the other hand, if you apply to a News channel or a TV channel as an anchor or newsreader, you can expect greater salaries of Rs 30,000 and above. However, for media jobs, you need to be willing to work in various shifts and travel places as well.
If you apply for a marketing position with an IT company as a technical communication or corporate communication professional, you can expect a starting salary of Rs 15,000 and above. You may try venturing into sales or business development positions as well! All you need is excellent communication and selling skills. The opportunities are simply limitless.

Step 1: Earn a Bachelor's Degree
For a career as an art director, it is recommended to earn a Bachelor's degree in art, graphic design or a related field. A wide variety of Bachelor's degree programs are available in arts, studio art, graphic design, art direction or art management.
Step 2: Obtain entry-level employment
Positions as an advertising art director are usually available to professionals with 3-5 years of industry experience, so most prospective art directors may be offered an entry-level position in the field. Possible positions may include artist, graphic designer, copywriter, photographer or other creative workers. Working in one or more of these lower-level jobs can help aspiring art directors to refine their design skills, gain collaborative experience and demonstrate their ability to direct a project from conception to completion. Those who work long hours and accept greater responsibilities often stand out to employers for advancement.
Step 3: Seek promotion
The American Association of Advertising Agencies (4As) stated that applicants for assistant art director positions are typically qualified after 1-2 years of industry experience. Art directors can be promoted from within a company or by seeking job opportunities at other agencies. In either case, competition for advertising art director positions is often fierce, reported the BLS.
Step 4: Continue your education
While not required, advertising art directors have the option to continue their educations in order to further hone their skills and stay current with new technologies and other advances in the industry, which may help them become promoted more quickly. The 4As provides the Institute of Advanced Advertising Studies, a training program created to help advertising professionals learn new skills and concepts through on-site and virtual courses.
Advertising art directors need at least a Bachelor's degree in graphic design, illustration, or photography and some employers might prefer candidates with a Master's degree.