B.A. (Hons)

The eligibility criteria for the B.A. (Hons.) in Corporate Communication programme at IILM University typically include the following:Academic Qualification:Applicants must have successfully completed their 10+2 or equivalent examination from a recognised board.A minimum of 50% aggregate marks is generally required, although some flexibility may be allowed for candidates with exceptional achievements in extracurricular activities.Language Proficiency:Proficiency in English is essential since the programme emphasizes communication skills and includes extensive coursework in the language.Personal Interaction or Interview (if applicable):Some candidates may be required to participate in a personal interview or interaction as part of the admission process to assess their communication skills, critical thinking, and motivation for pursuing the program.Application Process:Submission of a completed application form along with supporting documents, such as academic transcripts, a statement of purpose (if required), and other relevant certificates.

In the second semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, students engage with a diverse set of courses designed to deepen their understanding of communication theories and practices. The curriculum includes subjects such as:Communication Theories: Exploring various models and frameworks that explain how communication works in different contexts.Media Studies: Analyzing the role and impact of media in society, including traditional and digital platforms.Public Relations Principles: Understanding the fundamentals of building and maintaining a positive public image for organizations.Writing for Media: Developing skills in crafting content for various media outlets, focusing on clarity, conciseness, and audience engagement.Digital Communication: Examining the use of digital tools and platforms in corporate communication strategies.

Graduates of the B.A. (Hons.) in Corporate Communication programme at IILM University have a wide range of career opportunities in various fields of communication, media, and public relations. Potential career paths include:Corporate Communications Specialist: Managing internal and external communication strategies for organizations.Public Relations Officer: Handling media relations and promoting the public image of clients or companies.Marketing Communication Manager: Developing and executing marketing communication plans and campaigns.Social Media Manager: Managing an organization's social media presence and crafting effective digital communication strategies.Content Writer/Editor: Creating and editing content for websites, blogs, advertisements, and more.Brand Manager: Working on branding strategies to ensure consistent messaging and positioning in the market.Crisis Communication Manager: Handling communications during crises to maintain or restore an organization's reputation.Event Manager: Organizing corporate events, conferences, seminars, and promotional activities.Advertising Executive: Creating and managing advertising campaigns for organizations.Media Planner/Buyer: Strategizing and purchasing media space for advertising campaigns.

In the third semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, the curriculum advances students' understanding of communication strategies and practices. The key courses include:Integrated Marketing Communication (IMC): This course explores the synergy between various marketing channels to create cohesive and effective communication strategies.Event Management and Promotion: Students learn the principles and practices involved in planning, organizing, and promoting events, a crucial aspect of corporate communication.Business Ethics in Communication: This module examines ethical considerations in communication practices, emphasizing the importance of integrity and responsibility in corporate settings.Media Planning and Buying: Focusing on the strategic selection and purchasing of media space, this course teaches students how to effectively reach target audiences.Public Speaking and Presentation Skills: This course enhances students' abilities to communicate effectively in public forums, a vital skill for professionals in corporate communication.

To apply for SBU Ranchi BA (Hons) admission, aspirants can visit the university's official website. They may also download the application form available online and submit it to the university's admission offiice either personally or by post. Given below are the steps included in the online application process:Step 1: Visit the official website of Sarla Birla University.Step 2: Click on the "Apply now" option reflected on the top of the website.Step 3: On the redirected page, register using a valid email ID and mobile number, and make your course selection.Step 4: Log in using the credentials generated and fill out the application form. Applicants must also upload the required documents and submit the application fee of INR 1,000.Step 5: Submit the form.