BMM

BMM (known as Bachelors of Mass Media) is a three-year undergraduate program that equips students with the necessary knowledge and skills to work in this dynamic and exciting field of mass media. This course is separated into six semesters that cover a wide range of issues related to communication and its mediums, such as newspapers, radio, and television.The BMM curriculum covers a wide range of subjects, such as:Print media: Journalism, editing, publishing, newspaper productionBroadcast media: Television, radio, film production, scriptwritingDigital media: Social media marketing, content creation, online journalism, web designAdvertising and public relations: Marketing, branding, communication strategiesCommunication theory: Theories of communication, media effects, audience analysisResearch methods: Data collection, analysis, and interpretationIn the first two years of the program, candidates are given both theoretical and practical instructions; and in the final year, candidates must complete internships and on-job trainings.After the second year, some institutes allow applicants to choose their specialties, such as journalism, advertising, or public relations. Nevertheless, this varies from institute to institute.

Mumbai University offers BMM course via its affilated colleges, including Kelkar Education Trust's V.G.Vaze College of Arts, Science and Commerce, Hinduja College of Commerce and Bhavan's College, among others. As per the Round 1 cutoff for the General AI category students, the cutoff percentage was 67.83 for the Bachelor of Mass Media course at Hinduja College of Commerce. Candidates can refer to the table below to check out the BMM cutoff 2024 for colleges affiliated to the University of Mumbai:MU Affiliated Colleges Round 1 Cutoff Percentage 2024 (General Category)Hinduja College of Commerce67.83Kelkar Education Trust76.33Kirti M. Doongursee College of Arts, Science and Commerce 41.67