Business Management Studies

Chandigarh University offers a diverse range of specializations for its BBA program, catering to the evolving business landscape. For students aiming to build a strong foundation in business management, the university offers the traditional BBA (Hons.) program. However, for those with specific career goals, there are specialised tracks designed to meet industry demands. The BBA (Hons.) in Business Analytics focuses on the growing need for data-driven decision -making, while the BBA (Hons.) in Digital Marketing prepares students for the fast-paced digital marketing field. Additionally, students interested in creative business solutions can opt for the BBA Hons in Branding and Advertisement, which trains them in strategies that influence customer behaviour and brand development. Applications for the new session starting in July 2025 are already open, so students can apply to these programs and choose the specialisation that best aligns with their career aspirations.

Admission to the BBA programme at Chandigarh University, UP requires candidates to have completed their 10+2 examination in any stream with a minimum of 50% aggregate marks from a recognised board or university. Unlike many other universities, CUCET (Chandigarh University Common Entrance Test) is not mandatory for BBA admissions, allowing students to secure their place based on their prior academic achievements. Candidates can apply through direct admission after meeting the eligibility criteria, and they may also be eligible for merit-based scholarships. These scholarships are awarded based on the marks obtained in the qualifying examination, with the CUCET score serving as an additional factor for certain scholarship categories. The simple yet effective admission procedure ensures that talented students have the chance to pursue a career in business administration at one of India's most renowned universities.

The admission timeline for the MBA programme at Chandigarh University, Unnao, is as follows: Theadmissions process has already commenced, and the academic session for the new intake is scheduled tobegin in July 2025. As CUCET (Chandigarh University Common Entrance Test) is mandatory for MBAadmissions, it is essential for candidates to prepare for and register for the exam.CUCET is conducted in two phases. Phase 1 will take place from October 2024 to May 2025, followed byPhase 2, which will occur from June to August 2025. Applicants are advised to plan their schedulesaccordingly to align with these exam phases.Chandigarh University's MBA programme is designed to provide students with a solid foundation inbusiness fundamentals, including finance, marketing, and management, and to enhance entrepreneurialskills. The programme emphasizes practical learning through leadership retreats, strategic managementsimulations, and global business strategy, preparing students to thrive in both established corporateenvironments and entrepreneurial ventures.

It is imperative to note that admission to the MBA programme at Chandigarh University, Uttar Pradesh is contingent upon successfully completing the CUCET exam. The exam serves as a mandatory qualification for all applicants. The admission cycle for the upcoming session, set to commence in July 2025, is already underway.CUCET is conducted in two phases: the first phase will conclude in May 2025, while phase two takes place between June and August 2025. To qualify for admission, candidates must achieve a minimum score of 30 out of 100 in CUCET.The MBA programme at Chandigarh University provides an in-depth exploration of critical business areas such as finance, marketing, and management, complemented by practical learning methodologies. The curriculum includes strategic management simulations, leadership-building activities, and entrepreneurial pitch competitions, offering students both the technical knowledge and practical experience necessary for excelling in a dynamic global business environment.