The BBA (Hons.) programme at IILM University, Gurugram offers several specializations that allow students to tailor their studies to specific areas of business management. These specializations are designed to provide in-depth knowledge and skills that align with industry needs and career aspirations. The available specializations include:Marketing:Focuses on strategies, consumer behavior, brand management, advertising, and digital marketing. This specialisation prepares students for roles in marketing management, market research, and digital media.Finance:Offers expertise in financial analysis, investment management, corporate finance
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The BBA (Hons.) programme at IILM University, Gurugram offers several specializations that allow students to tailor their studies to specific areas of business management. These specializations are designed to provide in-depth knowledge and skills that align with industry needs and career aspirations. The available specializations include:Marketing:Focuses on strategies, consumer behavior, brand management, advertising, and digital marketing. This specialisation prepares students for roles in marketing management, market research, and digital media.Finance:Offers expertise in financial analysis, investment management, corporate finance, and accounting. Students in this specialisation develop a deep understanding of financial markets, budgeting, and risk management.Human Resource Management (HRM):Covers recruitment, talent management, organizational behavior, training, and development. Students gain skills to manage human resources effectively, ensuring organizational growth through people management.International Business:Provides a global perspective on business operations, international trade, cross-cultural management, and global supply chain management. Students are prepared for careers in multinational corporations and global markets.Entrepreneurship:Focuses on starting and managing businesses, innovation, venture capital, and business sustainability. This specialisation equips students with the knowledge and skills needed to launch and run their own ventures.Operations and Supply Chain Management:Concentrates on the management of production, logistics, and supply chain operations. Students learn how to optimize processes, manage resources efficiently, and improve operational performance in organizations.
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