CRM

Customer Relationship Management is a business strategy or concept designed to attract and win customers, as well as reduce costs and increase profitability by solidifying customer loyalty. There are multiple definitions of CRM and the actual definition may vary according to the particular department or industry defining the concept. Generally, Customer Relationship Management can be defined as a management policy that enables an organisation to become customer focused and develop stronger relationships with its clients. CRM will help to build a team relationship among sales, marketing and customer support activities within an organization.
Many organizations now turn to CRM software's, a technology that makes the customer - company interaction quick and effortless. Customer relationship management software's helps the company to keep track of contacts and conversations with customers through telephone calls, e-mail, fax, instant messaging, video conferencing or any other interaction through the web. CRM software's are designed to follow the Customer Relationship Management (CRM) strategies such as Customer Service, Sales Management, Marketing, Document Management etc.
Microsoft Dynamics CRM is one of the most powerful enterprise platforms I've ever seen (and I'm one of the first critics of Microsoft). It's #2 in the industry behind Salesforce (which has never been profitable), and it's half the price of Salesforce. There are a lot of other pros over Salesforce it has. Not the least of which is the ease of use to administrate and configure, as well as extend beyond its capabilities via the CRM's SDK.
It's a platform that is not only in high demand, but has very little in the way of expertise on its use in the development community. Which means it's still a niche. You may or may not want to add it to your repertoire by itself. But it's definitely something to get to know as another tool in your bag of expertise.

In India, there are many opportunities for Oracle CRM degree holders. Oracle CRM strategy develop a platform for managing the CRM journey. Focus on delivering critical capabilities and collaboration across channels and departmental boundaries.
Marketing and sales transformation develop specific competencies necessary for creating organic growth and optimising the effectiveness of marketing and sales.
Service transformation transforms service operations to create customer value, based on reduced service cost and improved customer satisfaction, through all stages and channels of the post-sales service lifecycle.
Contact Centre Optimisation improve the efficiency and effectiveness of contact centre operations, including inbound and outbound, sales and service contact centres and their related self-service channels.