Department of Social Communications Media, Sophia Polytechnic

Plan your bakery.
1. Select the kind of bakery you would like to open. To do this, you'll want to assess your talents, budget, and goals.
You can also start out online. With a killer website, pictures of your work, and a way to place an order, you can run it from your home.
2. Once you know what kind of bakery you want to open, you need to create a business plan. This will force you to look at the business from every angle. It will help you define your business, set goals, find ways to generate revenue, list expenses, identify your customer base, and examine your competition.
3. Speaking of friends and family, a support system is crucial in the baking business. Opening a business is time-consuming. Time spent baking is only half the commitment. Youll need to market your business, take orders, help customers, and do an array of administrative tasks.
4. Be original.
These two words might seem like generic advice, but to survive, you cant be a carbon copy of your competitors. Be the best, the first, or the only one baking the kind of treats you make, Green says. If you can be all three of those things, thats even better. Know what kind of competition you have in your area and work to set yourself apart. Greens bakery, for example, is the only one in the area that sells nut-free cupcakes.
5. Being a fabulous baker doesn't guarantee success.
You also have to be a fabulous marketer too. Too many bakers get wrapped up in technique, but perfect ganache edges mean nothing if you have no actual orders on which to have perfect ganache edges.
6. Your customers are your key to success. Happy customers become the regulars, so work to make each customer experience memorable. Ask your customers for feedback, talk with them at the counter, and ask for product suggestion once in a while. Make the customer experience count.
That's the best way to get money in the register.
I hope I was able to help you out.