Digital Marketing Scope

Hi Shashank Shukla,
Digital marketing is concerned with achieving marketing goals using digital technologies. Digital Marketing Managers use online channels such as the web, databases, e-mail, mobile and digital TV for marketing improve the visibility of a website through search engine optimization (SEO) I. e through unpaid web searches which is a powerful web marketing technique
The Skills required are:
Basic knowledge about the internet
Good communication skill
Team Player
Flexibility to change and adapt
Immense interest in the internet
Ability to think out of the box and communicate thought clearly
Good marketing acumen
Desire to learn and keep abreast with emerging technologies
Employment Opportunities are:
Job sites News and information websites Customer to Customer websites such as Social Media websites Business to business websites Internet marketing websites such as Amazon, Flipkart Online retail stores Digital Marketing companies.

The scope of digital marketing in India for professionals:
1) Career scope in the industry:
You have different options to start your career. A. Digital marketing strategist
b. Digital marketing executive
c. SEO analyst
d. Social media specialist
e. Google AdWords specialist
f. Email marketing specialist
g. Web Analyst
h. Online reputation manager
2) Become a Professional Blogger: Many digital marketing professionals choose full time blogging as their career choice. With dedication and hard work, many professionals are not successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies.
3) Start Freelancing Services: Freelancing is the concept of offering your services to clients on a part-time basis from your home. Sitting at your home you can build your clients globally.
4) Start your own agency: If you have experience in managing a business & have resources, contacts. You can start your own full-time digital marketing agency. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing. Regards.

Hi Moulish!
The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. It is a progressive field. It provides you with various career options. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on. You can acquire following roles in digital marketing:
Analytics Manager
CRM Manager
Email Marketing Manager
E-Commerce Manager
Digital Agency Account Director
Digital Marketing Manager
Web Developer & Web Designer
SEO Executive/Expert
Content Marketer
The average pay for a Entry level Digital Marketer is Rs 3 Lacs to 3.5 Lacs per year, which of course will appreciate with time.