Digital Marketing

Digital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.On the other hand, Social Media Marketing is a marketing strategy that leverages social media platforms to achieve marketing and business objectives, such as brand promotion and customer engagement.Candidates can check the table below to see the key highlights of both courses. ParticularsDigital MarketingSocial Media MarketingCourse LevelsUndergraduate, Postgraduate, Certification, Diploma Undergraduate, Postgraduate, Certification, Diploma Entrance ExamsNIIT,   Chandigarh  Chandigarh6  NMAT by GMAC,   Chandigarh etc.Based on Class 12 marksTop Colleges Chandigarh Lucknow,  IIM Calcutta,  Chandigarh  Chandigarh University,  Parul University etc.G D Goenka University,  NIIT,   Chandigarh5 Pro, etc.FeesINR 50,000 - INR 8 LakhINR 500 - INR 1 LakhAverage SalaryINR 5 - INR 6 LPAINR 7 LPAJob ProfilesSocial Media Manager, Market Research Analyst, Content Marketer, Conversion Rate Optimiser, etc.Marketing manager, Content marketer, Social Media Manager, etc.Top RecruitersBBC Webwise, Pinstrom, Facebook, Google, iStrat and so on.Gigde Global Solutions Private Limited, ROI Minds, etc.

Before registering for the Certificate Course in Digital Marketing at DigitalSeed Academy, one would go through the following:Educational Qualification: A candidate must have passed 10+2 from any recognised board. This is the minimum qualification requirement.Familiarize with digital marketing : Arm yourself with basic information about the concepts in search engine optimization, social media marketing, and content production.Practical Skills-Online courses or workshops: Engage in online courses or workshops on digital tools and platforms that help improve practical skills.Portfolio Development: Prepare and present a portfolio of some projects or campaigns that may have been conducted in pursuit of the interests.Pre-Application Preparation: Prepare your application and be sure to abide by the specific requirements listed by the academy.This step is positive, and chances for acceptance and success will improve for the programme.

A Diploma in Digital Marketing can be a good option even after 10th standard, as it allows you to gain foundational knowledge in the field and start exploring career opportunities early; however, completing 12th grade first might provide a stronger base for further studies and potentially open up more advanced digital marketing courses later on.  Key points to consider:Early entry into the field:If you are eager to start working in digital marketing quickly, a Diploma after 10th can be a good starting point.  Basic understanding:Diploma courses after 10th will provide you with core concepts of digital marketing like SEO, social media marketing, and email marketing.  Limited career options:Some advanced positions might require a higher level of education, which could be achieved by completing 12th grade and then pursuing further digital marketing courses.   Benefits of doing 12th first:Broader knowledge base:Completing 12th provides a more comprehensive educational foundation, which can be beneficial for advanced digital marketing studies.Access to more comprehensive courses:Many reputable digital marketing courses may require a 12th grade completion for admission. 

The University of Delhi (DU) had in October 2023 canceled its Certificate in Digital Marketing course in order to rationalize its courses. So, there is no cutoff for the same for the session of 2023-2024.Alternative Courses in Digital MarketingA 100-hour Digital Marketing course by Shaheed Sukhdev College of Business Studies (SSCBS), DU. It is open to graduates or class 12th passed students. It is for 3-4 months with classes on weekends. The charges are 20,200.The University of Denver also offers a Digital Marketing Certificate from its Daniels College of Business, including skills such as SEO, SEM, PPC, and data analytics. For the most current information, interested parties should check with institutions for their offerings.