Digital Marketing

Yes, an MBA can be beneficial for a career in Digital Marketing, but whether or not it's the right choice for you depends on your individual goals and circumstances. Here are some ways in which an MBA can benefit a career in Digital Marketing:Broad Business Knowledge: MBA programs typically provide a well-rounded education in business, including finance, management, strategy, and marketing. Leadership and Management Skills: An MBA programme often focuses on leadership and management skills, which can be crucial for digital marketing professionals, especially if you aspire to lead marketing teams or departments.Networking Opportunities: MBA programs offer excellent networking opportunities. Credibility and Career Advancement: Having an MBA can enhance your credibility and open up higher-level job opportunities within digital marketing and other related fields.Problem-Solving and Critical Thinking: MBA programs emphasize problem-solving and critical thinking skills, which are essential for digital marketing professionals when developing and optimizing marketing strategies. 

SkillVertex offers a 6-module long Digital Marketing course for students. The following curriculum is followed in this course: ModuleTopicsMarketing 101Introduction to Marketing and Digital MarketingOffline and Online Marketing ChannelsMarketing PrerequisitesWhat are websites and types of websites? Application and types of mobile applicationsTypes of productsDigital Marketing Performance MetricsImpression, Reach, and FrequencyClick, CTR, ConversionsCPC and CTREngagement RateOrganic and Inorganic MarketingSearch Engine OptimizationOn-Page SEO ChecklistOff-Page SEO ChecklistBSEO toolkitHow to do keyword researchSocial Media MarketingIntroduction to Social MediaTypes of Social Media MarketingSocial Media Marketing Case StudiesPaid Search MarketingIntroduction to PPC and AdWordsTypes of Google AdsHow to Setup Google AdA Quick Glimpse of Google Analytics

While both MICA and IIM Nagpur provide excellent courses in digital marketing, the orientation is different. MICA gives very specialised education in marketing and communication; thus, an advanced certificate in Digital Marketing and Communication is provided covering all aspects of digital strategies, consumer behavior, and tools. Being a well-renowned institute for marketing, it has a strong brand reputation in the industry.Where IIM Nagpur differs is that the business perspective is more broadened, integrating digital marketing within its management framework. The course here will deal with strategic business applications of digital marketing, which may serve useful for those seeking a holistic approach toward business.Both are excellent, but for marketing as a pure specialization, MICA should be chosen, whereas business integration is offered best at IIM Nagpur.