Digital Marketing

Yes, it is. The trending buzz in market circles is the role of digital marketing and how the technology can be used in capturing new markets. There is a broad digital marketing scope at present as the digital media is the new media that works with the help of internet and has proved to be the fastest medium of mass communication.
Digital marketing points to a bunch of techniques used in promoting or marketing products or services on the Internet. It is a process that brings together many varied functions to work towards the market growth of a business. The growth in demand for internet-enabled gadgets has led to exponential growth of digital media giving a push to the digital marketing of products and services. The surveys conducted by several forums have predicted this number to grow with digitalisation in the nation.

Hi Shashank Shukla,
Digital marketing is concerned with achieving marketing goals using digital technologies. Digital Marketing Managers use online channels such as the web, databases, e-mail, mobile and digital TV for marketing improve the visibility of a website through search engine optimization (SEO) I. e through unpaid web searches which is a powerful web marketing technique
The Skills required are:
Basic knowledge about the internet
Good communication skill
Team Player
Flexibility to change and adapt
Immense interest in the internet
Ability to think out of the box and communicate thought clearly
Good marketing acumen
Desire to learn and keep abreast with emerging technologies
Employment Opportunities are:
Job sites News and information websites Customer to Customer websites such as Social Media websites Business to business websites Internet marketing websites such as Amazon, Flipkart Online retail stores Digital Marketing companies.