Digital Marketing

The eligibility criteria for the Post Graduate Program in Mass Communication and Media Management (PGP MCMM) with a specialisation in Digital Marketing at MET Institute of Mass Media typically includes: Educational Qualification: Candidates should have a Bachelor's degree in any discipline from a recognised university. This can be a degree from any stream, though some preference might be given to those with a background in media, communication, or related fields.Minimum Marks: A minimum aggregate percentage in the undergraduate program, usually around 50%.Entrance Exam: Some programs may require candidates to clear an entrance exam conducted by the institute or a common exam such as CAT, MAT, XAT, or GMAT.Personal Interview: Candidates may need to undergo a personal interview as part of the selection process to assess their suitability for the program.Work Experience: While not always mandatory, having relevant work experience in marketing, media, or a related field can be an added advantage.

Here's a breakdown:Core Business Skills: You'll get a solid foundation in things like accounting, marketing principles, and organizational behavior. This helps you understand how digital marketing fits into the bigger picture of running a business.Digital Marketing Strategies: This is where things get exciting! You'll delve deep into areas like SEO (Search Engine Optimization - what I do!), social media marketing, content marketing, email marketing, and even website analytics.Market Research & Analytics: Learning how to analyze data and understand customer behavior is crucial for any successful digital marketing campaign. You'll learn all about tools and techniques to gather insights and measure results.even I must tell yhou this that I got a job as SEO manager in TOTAL TOOLS AUSTRALIA by having 5 years of experience in SEO.Honestly, while the MBA programme definitely gave me a strong theoretical foundation, the real learning came from applying that knowledge in real-world scenarios. So, if you're already working in digital marketing, don't underestimate the value of your experience! 

Here are some options to pursue a digital marketing certification course:Take the Google Digital Marketing & E-commerce Professional Certificate on Coursera, which teaches essential digital marketing skills like SEO, social media marketing, email marketing, and content marketing.Earn HubSpot Academy Digital Marketing Certification by completing their self-paced online course. It covers how to build a digital marketing strategy to amplify organic reach.Take Simplilearn's free online digital marketing course to learn the basics of social media marketing, SEO, content marketing, and more. You'll earn a certificate upon completion.For beginners, consider the Google Digital Marketing & E-commerce Certificate, a fully online programme that teaches entry-level digital marketing and e-commerce skills with no prior experience required.The key is to choose a course that aligns with your goals and provides a recognised certification to validate your skills to potential employers or clients. Many of these options are self-paced and online for flexibility.

There are always some pros and cons while pursuing a course. So, here are some positives and negatives of an offline MBA in Digital Marketing course:Pros:You'll get to meet your professors and peers in person which will grow your network and enhance your communication and networking skills.Offline course will offer hands-on learning. You'll get to face real-world situations and work on them. Instant feedback from teachers will help you improve and understand better.Cons:Offline course won't be as flexible as an online course. You'll need to come to the college, attend classes on time, and fulfill the attendance requriements.Offline courses are a bit more expensive than online courses as they provide physical classes, workshops, seminars, etc., for effective learning.