Direction

In order to make a progress and become an art director, you need to enhance your professional profile. Here are few important steps you should follow.
1. Acquire required skills
Here are the most required skills employers are looking for, prioritized by their importance, based on the analysis of thousands of Art Director's job posts:
- Photoshop
- User interface design
- HTML
- Illustrator
- Typography
- InDesign
- Adobe creative suite
- CSS
- Photography
Start with evaluating your current skill set and identify your missing skill.
There are many relevant online and offline learning resource out there, to gain these missing skills.
2. Stay updated with the latest industry updates. Read relevant articles and professional material to gain as much relevant knowledge as you can.
3. Grow your professional network. Get connected with Art directors and with other key players from the industry. Here are few effective ways to do that:
Attend relevant meetups. Attending meetups is a way to get to know people from the industry, grow your network and to ask questions and get advice. You can find relevant meetups here: Art Directors Meetups
Join relevant LinkedIn groups. LinkedIn groups are a great way to meet relevant people from the industry and to create initial connections. Here are few groups that may interest you
Art Director Group
Graphic designer and art director
Get connected with relevant people in LinkedIn.
4. Use your existing network to locate relevant people who can mentor you and give you professional advice and lead you to become an art director.
5. Try to gain relevant experience. Consider taking projects (even for free), or even a short internship.

The hierarchy or the organizational set up of an advertising agency keeps both these profiles and do have a different scope of work as well as a profile for them.
A copywriter is a person who writes. This writing is of scripts of jingles for audio or video advertisement. This may be the text of a printed advt. material. The copywriter is responsible for composing the concept and bringing the words that make the best impact and create a brand of the advertised product.
The art director is the person who does an altogether different but comprehensive work than a copywriter. It is the art director who designs an advertisement of print or audio or video.
The art director is primarily the leader of the set up of shooting set where a TV or video commercial is shot. This way, a copywriter is someone who composes things in sync with the Director and Art Director's Concept and plan.

The degree of Bachelors in Mass Media aka mass communication or journalism and mass communication gives a foundation to the skill sets and knowledge to enter the media careers. There are specialisations offered through B.Sc and other technical degrees in the domain of mass media only where you may get more of direction and film-making learning.
However, I am on one to say that the degree of BMM is less capable of taking you to accomplish your dream of becoming a film director.
I shall suggest and share that a specialisation will always be needed. The course of film-making and production or degrees done from institutes like FTII or Whistling Woods or from AAFT or IIMC have the potential to lead you to the aim you are pursuing.
Go ahead and don't stop from doing the course that you are determined to. My advise would be to choose a good institution where film-making is preferred.

Direction - Films, Movies, Short Films, TV Serials, Features, Advertisement/TV Commercials etc. is a profile with the Public Relation, Doordarshan/Prasar Bharti divisions of the government. There is a possibility to get employed with the Universities and Film Production related government Institutions as well. Media Studies institutions managed by the government shall also offer jobs to Directors and Makers and Faculty.
Direction shall also be an eligibility to take Part Time or Project Based Jobs with the Government. Generally, LONG TERM Projects are also like Jobs when one gets employed in the government.
For more read:
What are the government job opportunities after completing a course in videography? https://ask.shiksha.com/what-are-the-government-job-opportunities-after-completing-a-course-in-videography-qna-4393074
https://ask.shiksha.com/what-are-the-government-job-opportunities-after-completing-a-course-in-documentary-production-qna-4393111

Direction and documentary production are not opposite domains and can never be. A director is part of the documentary production as well. The director may make informative/educational work, entertaining movies, animations, thrillers, romance or children movies. The direction is the most important thing.
Hence, direction is a comprehensive term whereas documentary production is a part of the main.
See the answers below:
https://ask.shiksha.com/which-has-a-better-scope-and-why-public-relations-and-corporate-communication-or-camera-and-lighting-qna-4393351
https://ask.shiksha.com/which-has-a-better-scope-and-why-non-linear-editing-or-performing-arts-theater-and-television-qna-4393379
https://ask.shiksha.com/which-has-a-better-scope-and-why-print-and-tv-journalism-or-acting-and-anchoring-qna-4393348

A course in direction cannot be done unless you do a Bachelor's Degree in the film making and production domain. It is made clear merely a certificate course cannot make someone a good editor to claim jobs at the best places.
I shall suggest that when a good job with growing possibilities is there one has to take up the assignment because mass media jobs are the best to do when they come to you. Once the hunt starts, it takes time.
Refer the related answers:
https://ask.shiksha.com/what-parallel-courses-can-i-pursue-with-a-certificate-in-direction-for-better-career-prospects-qna-4392881
https://ask.shiksha.com/what-parallel-courses-can-i-pursue-with-an-advanced-certificate-in-direction-for-better-career-prospects-qna-4393525

Hello, Nowadays, the art director is also termed as the creative director. So, it clearly understood by its name that one needs to be creative to be in this profession! It encompasses a diverse range of human activities, creations and ways of expression, including music, literature, film, sculpture and paintings.An aspiring art director should come from a graphic design background, and should be respectful to all either younger and elder and should have the courage to accept his/her error and would be a team player with leadership quality.Originality is almost a given factor with these folks. Intelligence and integrity, a must in terms of creating a believable work of art. Strangely enough, the operative word for 'Creative Director' is Director. This position requires a step back to look at the big picture. He/She assesses the work in terms of how it will affect the brand and the communication.Hope this helps. Good luck.

Hi,
Necessary skills required to be a director:
Writing
Even if a director has never written a script in his life, he still needs to understand how one is written. Screenplays have specific three-act structures, and being able to recognize how a script adheres to this structure is an important skill in filmmaking. Often, a director will rewrite a script to put his own stamp on it, whether it is a simple polish for dialogue or a complete overhaul to meet his creative needs. Whatever the reason, doing this will be difficult without the ability to write.
Visual Storytelling
The written word on the scripts page is the start, but ultimately the filmmaker has to translate those words to images. To do this, he must be able to tell a story visually. Many film students start out making silent films. The reason for this is to teach them how to convey the action onscreen without words. The audience should have an idea of what is happening onscreen, even if the characters arent speaking. Dialogue and music will ultimately enhance a film, but cannot save a picture if it is visually confusing.
Communication
Making a film is virtually impossible to do on your own. You have to manage actors, camera operators, sound technicians and editors at minimum. The larger the film, the more moving parts you must manage. Successfully navigating different workers - each with his or her own ideas, methods and egos - requires strong communication skills. You have to successfully convey your vision to each of them to ensure it ends up reflected in the finished film.
Technical Expertise
It's not uncommon for a creative person to have no interest in the technical side of things. This does not work for a filmmaker, however, as his idea of John bursts through the door may be totally different from the director of photographs. You don't need to know every moving part of a camera, a light filter or a boom microphone. However, you do need to know how to frame and light a shot and be able to recognize when sound levels are off. If you don't have the know-how to do these things, the finished product will not be your complete vision.

Hi Akhil,
College has its own criteria of admission. Some might just take an interview, while others conduct an aptitude test to see how suitable you are for the course. The aptitude test generally covers 4 topics namely quantitative aptitude, Logical reasoning, English Language and core subject questions (direction and film making). Some of the top colleges that offer courses in direction and film making are:
Film and Television Institute of India, Pune
Satyajit Ray Film and Television Institute, Kolkata
Whistling Woods International, Mumbai
Center for Research in Art of Film and Television, Delhi
Asian Academy of Film and Television, Noida.