Humanities & Social Sciences

The Master of Arts (M.A.) in Marketing and Communication at IILM University, Gurugram, is designed to equip students with advanced knowledge and practical skills necessary for success in the dynamic fields of marketing and communication. Here’s an overview of the program:Program Overview1. ObjectivesSkill Development: The programme aims to develop critical thinking, strategic planning, and creative problem-solving skills in the context of marketing and communication.Industry-Relevant Knowledge: Students gain insights into current trends, tools, and techniques in marketing, advertising, public relations, and digital media.2. Curriculum StructureCore Courses:Marketing Management: Fundamental principles and practices in marketing.Consumer Behavior: Understanding the psychological and social factors that influence consumer decisions.Integrated Marketing Communications: Strategies for effectively communicating with target audiences across various channels.Digital Marketing: Techniques and strategies for marketing in the digital landscape, including social media, SEO, and content marketing.Elective Courses: Students may have the option to choose electives that focus on specific areas such as:Brand ManagementAdvertising StrategiesPublic RelationsMarket ResearchResearch Methodology: Training in research techniques, allowing students to conduct independent research in marketing and communication.3. Practical ExposureProjects and Case Studies: Emphasis on real-world projects and case studies to provide hands-on experience and practical application of theoretical concepts.Internships: Opportunities for internships with industry partners, helping students gain practical experience and build professional networks.4. Industry EngagementGuest Lectures: Regular sessions with industry professionals to provide insights into current trends and challenges in marketing and communication.Workshops and Seminars: Interactive workshops aimed at enhancing specific skills, such as digital marketing techniques, communication strategies, and creative thinking.5. Capstone ProjectFinal Project: Students may be required to complete a capstone project or thesis, integrating their learning and applying it to a real-world marketing or communication challenge.6. Career OpportunitiesGraduates of the programme are well-equipped for various roles in marketing, advertising, public relations, brand management, market research, and corporate communication.

Hey there, if you are the one who plans to secure your future in the psychology career then Christ University is one of your options in India for a Bachelor's degree. Christ University conducts its own entrance exam, CUET for eligible candidates.Christ is a prestigious university in India with a foundation of more than 50 years. It is a very prominent choice for students seeking secondary education. Christ University is a hub for various Bachelor courses but when it comes to different choices like psychology then Christ is among the top choices for National and international students.To be eligible for the exam the candidate must have passed the 12 standard exam in any stream from any recognised board in India.