The B.A. (Hons.) in Corporate Communication curriculum at IILM University is designed to align closely with industry needs, ensuring that students are well-prepared for professional roles in the dynamic field of communication. Here's how the programme meets industry demands:Industry-Relevant Subjects: The curriculum incorporates key subjects such as public relations, advertising, corporate branding, media planning, digital marketing, and crisis communication, which are essential in the current communication landscape.Practical Exposure: The programme emphasizes experiential learning through live projects, internships, and case studies,
...more
The B.A. (Hons.) in Corporate Communication curriculum at IILM University is designed to align closely with industry needs, ensuring that students are well-prepared for professional roles in the dynamic field of communication. Here's how the programme meets industry demands:Industry-Relevant Subjects: The curriculum incorporates key subjects such as public relations, advertising, corporate branding, media planning, digital marketing, and crisis communication, which are essential in the current communication landscape.Practical Exposure: The programme emphasizes experiential learning through live projects, internships, and case studies, enabling students to apply their knowledge in real-world scenarios and gain hands-on experience.Focus on Digital Skills: In response to the increasing reliance on digital platforms, the curriculum includes courses on social media management, content creation, and digital analytics, preparing students for roles in the digital communication sector.Soft Skills and Leadership Development: The programme integrates training in communication skills, teamwork, and leadership, which are critical for success in the corporate world.Expert Faculty and Guest Lectures: The faculty includes experienced academicians and industry professionals who bring practical insights to the classroom. Regular guest lectures and workshops by industry leaders keep students updated on the latest trends and practices.Multidisciplinary Approach: By blending communication studies with elements of business, psychology, and sociology, the curriculum offers a holistic understanding of how communication impacts organizations and society.Career Readiness: The Career Center works closely with students, providing guidance on career paths, resume building, and interview preparation, ensuring they are equipped to meet industry expectations.
less