IILM University

The B.A. (Hons.) in Corporate Communication programme at IILM University, Gurugram is scheduled to commence in August 2024. While specific dates for registration and hostel accommodation have not been publicly disclosed, it is typical for universities to conduct registration and facilitate hostel check-ins a few days before the start of the academic session.For instance, in 2023, IILM University conducted registration and hostel check-ins for B.Des students on August 9th and 10th.Given that the B.A. (Hons.) in Corporate Communication programme is set to begin in August 2024, it is reasonable to anticipate that registration and hostel accommodation will occur in the days leading up to the start of the academic session.

Yes, the B.A. (Hons.) in Corporate Communication programme at IILM University includes both a Capstone Project and internship opportunities. These components are designed to provide students with practical, hands-on experience that enhances their learning and prepares them for the professional world.Capstone Project: The Capstone Project is a key feature of the curriculum, allowing students to apply the knowledge they have gained throughout the programme to real-world communication challenges. This project helps students develop problem-solving, research, and presentation skills while working on actual corporate communication issues.Internship Opportunities: Internships are integral to the program, offering students valuable industry exposure. Through internships, students can gain practical experience in various sectors of corporate communication, public relations, media, and marketing, thereby enhancing their employability and career prospects.

The Capstone Project in the B.A. (Hons.) in Corporate Communication programme at IILM University holds significant importance as it serves as a culminating experience for students, allowing them to integrate and apply the knowledge and skills they have gained throughout the course. The key aspects of the Capstone Project include:Practical Application: It provides an opportunity for students to tackle real-world challenges in corporate communication, offering practical experience in managing communication strategies, campaigns, or events.Problem-Solving: Students are expected to identify communication problems or opportunities within an organisation or industry and propose solutions, fostering critical thinking and problem-solving skills.Industry Exposure: The Capstone Project often involves collaboration with industry professionals, organizations, or clients, providing students with valuable exposure to the workings of the corporate communication field.Research and Analysis: It encourages students to engage in research, data collection, and analysis, helping them hone their research skills while addressing contemporary communication issues.Professional Development: By completing a Capstone Project, students enhance their portfolio, demonstrating their ability to manage communication strategies and contribute to organizational goals. This can be an essential asset when entering the job market.Reflection and Growth: The project provides a platform for students to reflect on their learning journey, showcasing their growth and ability to work independently on complex communication tasks.

Graduates of the B.A. (Hons.) in Corporate Communication programme at IILM University have a wide range of career opportunities in various fields of communication, media, and public relations. Potential career paths include:Corporate Communications Specialist: Managing internal and external communication strategies for organizations.Public Relations Officer: Handling media relations and promoting the public image of clients or companies.Marketing Communication Manager: Developing and executing marketing communication plans and campaigns.Social Media Manager: Managing an organization's social media presence and crafting effective digital communication strategies.Content Writer/Editor: Creating and editing content for websites, blogs, advertisements, and more.Brand Manager: Working on branding strategies to ensure consistent messaging and positioning in the market.Crisis Communication Manager: Handling communications during crises to maintain or restore an organization's reputation.Event Manager: Organizing corporate events, conferences, seminars, and promotional activities.Advertising Executive: Creating and managing advertising campaigns for organizations.Media Planner/Buyer: Strategizing and purchasing media space for advertising campaigns.

In the third semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, the curriculum advances students' understanding of communication strategies and practices. The key courses include:Integrated Marketing Communication (IMC): This course explores the synergy between various marketing channels to create cohesive and effective communication strategies.Event Management and Promotion: Students learn the principles and practices involved in planning, organizing, and promoting events, a crucial aspect of corporate communication.Business Ethics in Communication: This module examines ethical considerations in communication practices, emphasizing the importance of integrity and responsibility in corporate settings.Media Planning and Buying: Focusing on the strategic selection and purchasing of media space, this course teaches students how to effectively reach target audiences.Public Speaking and Presentation Skills: This course enhances students' abilities to communicate effectively in public forums, a vital skill for professionals in corporate communication.

In the second semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, students engage with a diverse set of courses designed to deepen their understanding of communication principles and practices. The curriculum includes:Introduction to Corporate Communication: This course provides an overview of corporate communication, covering its role, strategies, and impact within organizations.Cultural Studies: Students explore the influence of culture on communication, examining how cultural contexts shape messages and interactions.Fundamentals of Advertising: This module introduces the basics of advertising, including its history, strategies, and the creative process involved in crafting effective advertisements.Digital Storytelling: Focusing on the art of storytelling in the digital age, this course teaches students how to create compelling narratives across various digital platforms.Elective Courses: Students choose from electives such as History, Political Science, or English, allowing them to tailor their education to specific interests and career goals.Reading Indian Regional Fiction in English: This course involves analyzing Indian regional literature translated into English, providing insights into diverse cultural narratives.Theatre, Literature, and Cinema: Students examine the interplay between these art forms, exploring how they influence and reflect societal values and communication.

In the sixth semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, the curriculum focuses on advanced topics that prepare students for strategic roles in the field. The key areas of study include:Strategic Communication Planning: This course emphasizes the development and implementation of comprehensive communication strategies aligned with organizational goals.Political Communication: Students explore the dynamics of communication within political contexts, analyzing how information influences public opinion and policy decisions.International Communication: This subject examines global communication practices, preparing students to navigate cross-cultural communication challenges in international settings.Media and Crisis Communication: Focusing on managing communication during crises, this course teaches students how to handle media relations and maintain organizational reputation under pressure.Legal and Ethical Aspects in Advertising and PR: This module covers the legal frameworks and ethical considerations essential for responsible practice in advertising and public relations.