IILM University

 The B.A. (Hons.) in Corporate Communication programme at IILM University, Gurugram typically commences its orientation in early July, with activities spanning approximately two weeks.For the 2024-2025 academic session, the orientation is scheduled from July 1 to July 12, 2024.During this period, new students are introduced to the university's culture, academic expectations, and resources.The orientation includes sessions on the curriculum, campus facilities, extracurricular activities, and opportunities for student engagement.This programme aims to help students acclimate to university life and connect with peers and faculty members. 

The B.A. (Hons.) in Corporate Communication programme at IILM University covers several key communication fields that are crucial for students to develop a well-rounded understanding of corporate communication and its role in organizations. The key fields covered in the programme include:Public Relations (PR): Students learn the principles of public relations, including media relations, brand positioning, and strategic communication aimed at maintaining a positive image for organizations. They also explore how to manage public perception and relationships with stakeholders.Corporate Branding and Identity: This field focuses on how organizations create, manage, and communicate their brand identities to differentiate themselves in competitive markets. Students explore brand strategies, corporate communication models, and how branding connects with corporate culture.Crisis Communication: The programme provides students with skills to manage communication during crises. This includes handling sensitive situations, maintaining transparency, and protecting the organization's reputation through effective communication during emergencies or challenges.Digital Communication and Social Media: With the rise of digital media, students gain expertise in managing online presence through social media platforms, digital marketing strategies, and reputation management in the digital age.Internal Communication: The programme emphasizes communication within organizations, including communication with employees, management, and other internal stakeholders. This is key for fostering a positive organizational culture and achieving operational efficiency.Media Relations and Journalism: Students explore how to build and maintain relationships with journalists, understand media ethics, and create press releases and other media-friendly content that aligns with organizational goals.Advertising and Marketing Communication: The programme introduces students to the principles of advertising and how it interacts with corporate communication strategies. It also covers the role of marketing communication in promoting products, services, or corporate images.Corporate Social Responsibility (CSR): CSR communication focuses on how businesses communicate their social and environmental responsibilities to stakeholders. Students learn how to convey ethical practices, sustainability initiatives, and community engagement effectively.Communication Research: This field teaches students how to conduct research to assess communication effectiveness, audience perceptions, and the impact of communication strategies on corporate goals. It includes qualitative and quantitative research methods.Event Management and Communication: Students gain skills in organizing corporate events, conferences, and product launches, with a focus on communication strategies that engage audiences and align with the company's objectives.By covering these core communication fields, the B.A. (Hons.) in Corporate Communication programme equips students with the skills to manage communication both internally and externally, handling everything from everyday messaging to managing crises, thereby preparing them for diverse roles in the corporate communication industry.

The B.A. (Hons.) in Corporate Communication programme at IILM University is designed to align closely with industry needs by focusing on key skills and competencies that are highly sought after by employers in the field of communication and public relations. The curriculum is regularly updated to reflect current industry trends and challenges, ensuring that graduates are well-equipped to meet the demands of the evolving corporate communication landscape. Here's how the curriculum aligns with industry needs:Practical Skill Development: The programme emphasizes hands-on learning through workshops, case studies, and live projects, where students work on real-world corporate communication challenges. This prepares students to handle actual scenarios they will face in the workplace.Focus on Digital Communication: As digital platforms become increasingly important for corporate communication, the curriculum integrates subjects like social media strategies, digital marketing, and online reputation management, ensuring students are adept at using modern communication tools and platforms.Corporate and Media Relations: Students are taught how to effectively manage relationships with stakeholders, the media, and the public—key aspects of corporate communication. This includes practical insights into public relations, media management, and crisis communication, which are critical skills in any communication role.Ethics and CSR Communication: With growing attention to corporate social responsibility (CSR) and ethical communication practices, the curriculum includes specialised courses on CSR communication and ethical media practices, ensuring students understand how to communicate a company's values and initiatives responsibly.Internships and Industry Interaction: The inclusion of internships and live projects provides students with direct exposure to industry practices and helps them build professional networks. These experiences give students a deep understanding of how companies operate in terms of communication and offer valuable insights into organizational culture.Cross-disciplinary Learning: The program's interdisciplinary approach allows students to study communication from a range of perspectives, including business, media, psychology, and sociology, which broadens their understanding of how communication fits within larger business and societal contexts.Crisis and Reputation Management: Given the importance of managing an organization's reputation and handling crises in the corporate world, the programme includes specialised training on crisis communication, brand management, and risk communication, preparing students to effectively navigate sensitive situations.Capstone Project: In the final semester, students engage in a capstone project that simulates real-world challenges, allowing them to apply the knowledge and skills gained throughout the programme to solve practical issues faced by organizations.By focusing on these critical aspects, the B.A. (Hons.) in Corporate Communication programme at IILM University ensures that its graduates are well-prepared to meet the dynamic and evolving demands of the corporate communication industry.

In the final semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, the curriculum focuses on advanced topics and practical applications, allowing students to consolidate their learning and prepare for professional careers in corporate communication. Key subjects typically covered in the final semester include:Corporate Communication Strategies: Advanced concepts in communication strategies for organizations, including internal and external communication, brand management, and corporate reputation management.Public Relations and Media Management: In-depth study of PR campaigns, media relations, crisis communication, and managing corporate reputation in a media-saturated environment.Digital Communication and Social Media: Exploring digital media tools, social media strategies, online brand presence, and integrating digital communication into corporate communication strategies.Corporate Social Responsibility (CSR) Communication: Analyzing how companies communicate their CSR initiatives to stakeholders and the public, including ethical communication and sustainable practices.Crisis Communication: Studying communication techniques used by organizations to manage and mitigate crises, maintain public trust, and effectively handle reputation management in times of trouble.Capstone Project: A research-driven or industry-specific project that allows students to apply their learning in real-world scenarios. This project is typically a comprehensive, practical application of the concepts studied throughout the program, often in collaboration with industry partners.Internship Report/Presentation: Students are required to present a detailed report on their summer internship experience, reflecting on their role, tasks, and learnings, often with a focus on how it ties into corporate communication practices.The final semester of the programme combines theoretical coursework with practical applications, equipping students with the skills required to succeed in corporate communication roles across various industries.