Martin University

The MBA in Marketing Management curriculum at Usha Martin University is designed to be industry driven, focusing on core marketing concepts, digital marketing strategies, consumer behaviour analysis and practical applications through case studies and projects with students also having the option to choose electives based on their preferred marketing specialization within the program; the course emphasizes developing skills necessary for contemporary marketing roles in the business world.  Key aspects of the curriculum:Core Marketing Concepts:Covers foundational topics like marketing research, market segmentation, product positioning, pricing strategies, distribution channels, and branding.  Digital Marketing:Deep dive into online marketing tactics including SEO, SEM, social media marketing, content marketing, and email marketing.  Consumer Behavior:Analysis of consumer psychology, decision-making processes, and factors influencing buying behavior.  Marketing Analytics:Utilizing data analysis tools to measure marketing campaign effectiveness and make data-driven decisions.  Sales Management:Understanding sales processes, lead generation, customer relationship management (CRM), and sales force motivation.  Brand Management:Strategies for building and maintaining a strong brand identity.  Industry-Specific Electives:Depending on student interests, potential specialization areas could include marketing in the retail sector, healthcare marketing, or digital marketing for specific industries.  Practical Exposure:Case studies, simulations, guest lectures from industry experts, and potential internship opportunities to apply theoretical knowledge in real-world scenarios

Usha Martin University doesn't guarantee 100 per cent placements but has a steadily improving placement record. The placement cell of the university is actively working to help students connect with the more reputed recruiters across various streams. In the last years, the placement rate hovers around 75%. Top recruiters include Wipro, Cognizant. Most students who joined MBA and B.Tech (CSE) programmes secured good placement. While the highest has been packages of INR 10 LPA, placements, in fact, depend a lot on students' performances, their skills, and the market demand. For enhancing employability, training, internship, and developing skills at UMU facilitate this; 100 percent placement remains a dream in the context of the college.

Usha Martin University offers a 100% fee waiver on tuition fees if students get 95% above in qualifying exams. Some exceptions include Nursing, Pharmacy, and LLM, which do not offer 100% fee waivers. All these scholarships are available for only the first year and subsequently for the rest of the period, with 20% tuition fee rebate every year. In addition, UMU offers a 10% scholarship to all Jharkhand domiciled students in all programs unless already benefiting from the merit-based scholarship. To retain financial aid, students must maintain good academic standing and comply with the university's regulations. Eligibility criteria can be sought from the terms and conditions of the prospective students.