Mass Communication & Media

LPU offers M.A. (Journalism and Mass Communication), Duration : 2 years. (4 Semesters)
This programme provides a blend of rigorous industry oriented practical training for all kinds of mass media, a variety of technical skills for multi tasking and research exposure through field work. DIGITAL MARKETING: This course is designed by practising managers and subject matter experts. It aims at covering the essential marketingand advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools. NEWS PACKAGING: In this course student will be able to edit there news and present as News bulletin and will put in there hand in real expirences of new making and packaging. FILM STUDIES: This course will make students understand the idea of film as an art form, basics of analyzing films and apply the same while writing film reviews deals with the essentials of film styles. INTERCULTURAL COMMUNICATION: Impart knowledge about different communication theories, process and systems around the world and help the students to get to understand the cultural complexitym how to communicate with people who are different from you.