MBA Digital Marketing

Aspirants, who want to shape their careers in the Marketing field, can opt for this course and gain detailed knowledge related to the field.An MBA in Digital Marketing is best suited for individuals who have strong leadership abilities and wish to enter the management or marketing industry. The importance of Marketing is increasing day-by-day and more and more people are willing to enter this industry which carries a bright scope for the future.The professionals can even begin their businesses and apply this learning to the actual work to fetch better revenues.Students who have finished their graduation can enroll themselves in this program. Work experience of a few years is preferred by the colleges.

The growing use of the internet has highlighted the need for the promotion of products through digital platforms. By pursuing an MBA in digital marketing, students will be able to enhance their managerial and administration skills. MBA in Digital Marketing will also open new avenues for them in the industry and they can find employment in top companies and serve in various positions like a content writer,  social media manager,   content0 manager, and digital marketing manager. MBA degree will also help students refine their problem-solving skills and give them a more professional outlook towards the upcoming challenges.

MBA in Digital Marketing is a two-year professional program designed by industry experts to benefit young professionals and provide them with detailed knowledge. MBA Digital Marketing is regarded as one of the most searched MBA degrees. Students in the MBA in Digital Marketing are prepared for a job in the field of technology and innovation. In today's time, almost every company relies on Digital Marketing plans for promoting their products and services.Digital Marketing is a mode of marketing through the internet, search engines, social media, emails, mobile apps, mobile games, and other such channels to reach a large number of customers and increase sales. The most common Digital Marketing channels are Website Marketing, Content Marketing, Email Marketing, Social Media Marketing, Affiliate Marketing, Video Marketing, Pay-Per-Click (PPC) Advertising, and SMS Messaging.

MBA in Digital Marketing is primarily centered on digital marketing strategies, which include social media marketing, search engine optimization (SEO), content marketing, email marketing, and data analytics.A traditional MBA in Marketing covers a wide range of marketing topics, including product marketing, market research, consumer behavior, branding, and strategy.Candidates can check the table below to see the comparison between the two.ParticularsMBA in Digital MarketingMBA in MarketingDegree NameMBA in Digital MarketingMBA Sales and MarketingDegree TypePostgraduatePostgraduationCourse duration2 years2 yearsEducation modesFull-time, part-time, online, and distance learning Full-time, Part-time, Online, DistanceEntrance ExamsNMIMS,  CMAT,  Symbiosis Entrance Test,  MAH CET,  etc.CAT, MAT, XAT, CMAT, SNAP etc.Course FeesINR 1 Lacs to INR 15 Lacs and aboveINR 3 to INR 25 LakhAverage SalaryINR 8 LPAINR 5 to INR 20 LPAJob ProfilesDigital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO ManagerMarketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst etc.Top recruitersSweans Technologies, EZ Rankings IndeedSeo, Webmaxed, ThatWare LLP, etc.ITC,  Flipkart,  Coca-Cola, Marico,  Godrej, Nestle, etc.Top CollegesIMT Institute of Business Management,  IMT Ghaziabad,  Lovely Professional University,  IIM, Bodh Gaya etc.IIM Calcutta,  IMT6 Lucknow,  XLRI,  NMIMS,  Symbiosis Institute of Business Management,  etc.

The placement opportunities for both MBA Operations and MBA Digital Marketing at Amity Global Business School Noida are strong, but they vary by industry demand and job roles.MBA Operations: This programme often sees placements in sectors like manufacturing, logistics, supply chain management, and operations management. The roles are typically related to managing and improving production processes, supply chain logistics, and operational efficiencies.MBA Digital Marketing: This programme is increasingly in demand due to the growth of digital platforms. Graduates find opportunities in digital marketing agencies, e-commerce companies, and in-house marketing departments. Roles include digital marketing manager, SEO specialist, social media manager, and content strategist.