MICA Courses

While both MICA and IIM Nagpur provide excellent courses in digital marketing, the orientation is different. MICA gives very specialised education in marketing and communication; thus, an advanced certificate in Digital Marketing and Communication is provided covering all aspects of digital strategies, consumer behavior, and tools. Being a well-renowned institute for marketing, it has a strong brand reputation in the industry.Where IIM Nagpur differs is that the business perspective is more broadened, integrating digital marketing within its management framework. The course here will deal with strategic business applications of digital marketing, which may serve useful for those seeking a holistic approach toward business.Both are excellent, but for marketing as a pure specialization, MICA should be chosen, whereas business integration is offered best at IIM Nagpur.

MICA (Mudra Institute of Communications, Ahmedabad) offers various courses in communication and marketing, with its flagship programme being the Fellow Programme in Management (FPM). This rigorous doctoral-level programme is designed to cultivate outstanding scholars in communication and marketing who can contribute to advancing knowledge in media, communication, and marketing, adhering to international standards of research and education. The FPM programme emphasizes fundamental and applied research in communication and marketing. Recognized as equivalent to a Ph.D. program, FPM holds approval from the All India Council for Technical Education (AICTE). As per available information, FPM is considered one of the top courses at MICA, reflecting the institute's commitment to excellence in communication and marketing education and research.

MICA is known to provide residential PG,  online, and various other courses to students. These courses are provided over Digital Marketing and Communication,  Brand Communication Management, and many other streams. Some of the courses provided by MICA are AICTE-approved and NBA-accredited.MICA College also provides PGDM (C) and PGDM courses, the college is popular for these courses. MICA’s PGDM / PGDM-C programmes focus on Strategic Marketing and Communications.The college also provides MBA/PGDM and 14 certificate courses.The admission to MBA/PGDM courses is based on XAT CAT  and MICAT entrance exams.The college also offers online courses for providing certificates to the students.