MICA

To be fair to both the colleges and coming from a completely unbiased third person point of view, IMT has great placements for the top 30% of the batch.
Campus life at MICA is known to be better, for all the right reasons. There is more scope to explore extracurriculars and sports and the sense of community is much stronger. Learning is honestly to each his own, MICA's learning is known to be more stimulating and all-rounders, while IMT's learning is more MBA focused. Brand equity
IMT is a better-known brand than MICA, but MICA garners more respect in the industry by people who know about marketing and advertising, basically the insiders.

Virtually any place can give you a degree in marketing. Undergraduate colleges will teach you the foundation elements, internships/work experience at junior levels will give you hands-on experience into the execution bit but an MBA teaches you to think and act strategically. The better the school, the stronger your grasp on the same. If you haven't heard much about MICA then let me give you a quick intro. MICA was established by the stalwarts of the Indian Advertising industry in the late 80s-early 90s with the flagship PGP qualifying as an MBA in Strategic Marketing and Communications recognised by AICTE. While the initial aim of the institute was to churn out competent advertising industry professionals (the ones working in the business side of things and not the creative aspects), it eventually broadened into providing a holistic marketing course, much akin to how Ad agencies have become these days-playing more of a role of a Marketing Consultant. The difference between a MICA and an IIM is that at MICA, you will learn marketing in far greater depth than in any other college. Typically, what other colleges will teach in the 2nd year of their programs, MICA will teach you in the first year itself. The second year is all about gaining an in-depth understanding with a plethora of electives/advanced courses/dissertation choices churning out specialists in marketing.

The specializations offered at MICA are as unique and extensive as the college is. They are offered in the second year for students doing Post Graduate Diploma in Communications, which go as follows:
Advertising & Brand Management, Digital Communication Management, Marketing Analytics, Media & Entertainment Management, Development Management & Social Enterprise
This will equip the students to manage the entire Strategic Marketing and Communication processes of a business, including:
- Commissioning research
- Seeking consumer insights
- Formulating brand and marketing strategies
- Evaluating media options
- Analyzing sales and distribution channels
- Advertising
- Data and information analytics.