Retail Brand Management

Fashion Communication is one of the newest and upcoming fields in the fashion industry. Today, the fastest growing field is fashion and many Indian brands are competing with international brands. This has opened up tremendous possibilities for a designer of fashion communication, who will work on design strategies, brands, portfolios etc. He / she will also work on areas such as visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations, and creative writing. Students with a degree in fashion communication, will have high level of skill and domain knowledge, and will emerge as professionals who offer extremely effective communication solutions for the fashion and lifestyle industry. Fashion Communication students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion and lifestyle industry. Fashion Communications covers a diversity of opportunities in marketing, advertising, public relations, and journalism and has long been considered one of the industry's untapped career resources. Students in this area study illustration, packaging, computer graphics, photography, and fashion event planning and production. What are the job roles? Fashion Designer
Graphic Designer
Fashion Journalist
Professor
Design Assistant
Fashion Assistant
Fashion Marketing Manager
Fashion Editor
Fashion Photographer
Art Director
List companies who hire these professionals:
Pantaloon
Shopper's Stop
Marks & Spencers
ChristianDior
Lifestyle
Benetton
Liberty
Freelook
Lopez Designs
Times of India
Asian Age
Femina
MTV.

Hi,
Brand Management is the study of various brands and understanding the marketing strategies involved in it. Therefore a brand manager is responsible for identifying a brand, which Best Colleges in Brand Managementmatches the tastes of consumers. It is based on these findings that the managers decide marketing strategies and brands are established in the market.
Brand management courses introduce the students to thorough analysis of the competitive brands in the market, understanding consumer needs and executing promotional tools. These days branding is done through new media, like social networking sites and blogs, which is also known as e-branding.
Courses available are:
Masters in brand management
MBA Luxury management
Post Graduate Diploma in Marketing & Brand Management
https://www.shiksha.com/mba/articles/best-colleges-in-brand-management-blogId-3354

Hi Shobha,
Studying retail brand management helps one to earn good money. The salary band can range between 03- 15 lakhs per annum. But salary is a function of various factors - i.e. (i) the institute where you have completed your B.Tech + M.Tech. e.g. a graduate from a top institute will command a higher salary. (ii) Your work experience - organization and type of work profile (iii) city - a metropolitan city will have higher salaries as compared to smaller cities and towns. (iv) Your current organization - i.e. where you will be joining - an MNC usually has higher salaries as compared to other organizations. (v) Your work profile i.e. Manager/ AVP, etc. Thus one cannot allocate a figure.
Hope it helps. Please feel free to revert. Click on the thumbs up if you found this useful.
Wish You Luck!

Hi Shobha,
Salary is a function of various factors - i.e. (i) the institute where you have completed your B.Tech + M.Tech. e.g. a graduate from a top institute will command a higher salary. (ii) Your work experience - organization and type of work profile (iii) city - a metropolitan city will have higher salaries as compared to smaller cities and towns. (iv) Your current organization - i.e. where you will be joining - an MNC usually has higher salaries as compared to other organizations. (v) Your work profile i.e. Manager/ AVP, etc. Thus one cannot allocate a figure. The salary band can range between 03- 15 lakhs per annum.
Hope it helps. Please feel free to revert. Click on the thumbs up if you found this useful.
Wish You Luck!