Sales & Marketing Scope

Hello Kanhaiya,
The career opportunities are immense for a person MBA in Marketing. They can become Teacher/Academician, Business development manager, Channel sales executive or manager in any FMCG company like HUL or Marico industries.
They can even work for the IT Industry. The outsourcing business solely depends on the capability of the IT Sales and Marketing teams. To convince the US based companies to outsource software development work to India is no easy task.
It requires great skills, patience, hard work, smart work and huge amounts of technical knowledge. Most of these sales teams work in the nights across diverse industries and across different time zones so that work may be outsourced to their companies.
So, in brief, the IT industry requires a lot of MBA marketing professionals.

Pharmaceutical industry not only needs highly qualified researchers, chemist, technical people but also requires skilled managers who can take the industry forward by managing and taking the complex decisions which are imperative for the growth of the industry. Sales/Marketing grooms the people for taking a challenging role in Sales and product management .The career in product management starts from having an hands on experience in sales. All the companies want their managers to have ground experience in sales .So the companies will have a basic sales tenure ranging from 6- 18 months. The sales experience not only provides the hands on experience but also provides a view point to understand the nuances of the marketing strategies.

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesnt work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. It is an excellent career choice with good salaries. Digital Marketing professionals have job opportunities in following areas:
(a) Job sites
(b) News and information websites
(c) Customer to Customer websites such as Social Media websites
(d) Business to business websites
(e) Internet marketing websites such as Amazon, Flipkart
(f) Online retail stores
(g) Digital Marketing companies