Sales & Marketing Scope

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what is not in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn't work, etc. While the internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. It is an excellent career choice with good salaries.
Digital marketing professionals have job opportunities in following areas:
(a) Job sites
(b) News and information websites
(c) Customer to Customer websites such as Social Media websites
(d) Business to business websites
(e) Internet marketing websites such as Amazon, Flipkart
(f) Online retail stores
(g) Digital Marketing companies
Please refer following link for further details: https://www.shiksha.com/careers/digital-marketing-manager-216

It's awesome, maximum of the transactions are getting digitised these days and everything will get digitised soon. A fresh graduate can easily obtain a role with a salary close to 25,000 per month to 6 LPA, while experienced professionals can command remunerations in the range of 20-75 LPA. Cite an example, one of our own students, who had an experience of 8 years in a traditional marketing role, quit his job to take our digital marketing course. Two months after the course, he had an offer from a Fortune 500 company of 17 lakhs per annum. There are much more examples like this. If you look at the job listings on LinkedIn, about 20-25% of the jobs listed are in the digital marketing realm. This is no surprise as the industry is growing at a fast pace and is in need of skilled professionals. There are a few ways to get started in the digital marketing field.
Mobile Apps and plugins have simplified marketing. It's just identifying the right apps to create amazing content. Creating relevant and timely content is one of most important skill in 2016. Some of the apps are:
http://madewithover.com https://www.fiftythree.com/
Learn some basic photo and video editing skills.
Sources: http://www.ripl.com/
http://www.mixcord.co/partners/picplaypost.html
Live videos are changing the social media.
Install these apps and play with it:
https://www.periscope.tv/sureshbabu_ Facebook Live