Sales & Marketing

Completing an MBA in Marketing opens up various avenues for Master's research programs. Here are some subjects you can consider for your research: 1. Marketing: Dive deeper into specific areas like Consumer Behavior, Digital Marketing, Brand Management, or Marketing Analytics. Research in these fields can provide valuable insights into market trends and consumer preferences.   2. Business Administration: Broaden your knowledge in general business practices, focusing on Strategic Management, Organizational Behavior, or International Business. This can help in understanding the broader business environment and its impact on marketing strategies. 3. Finance: Explore the financial aspects of marketing, such as Marketing ROI, Financial Analytics, or Investment Strategies. Understanding finance can enhance your ability to make data-driven marketing decisions. 4. Data Science: Leverage data to drive marketing strategies by studying Data Analytics, Big Data, or Machine Learning. This knowledge is crucial in today's data-driven marketing world. 5. Consumer Psychology: Understand the psychological factors influencing consumer behavior. Research in this area can help in developing more effective marketing campaigns. 6. Communications: Study the impact of communication strategies on marketing. Research topics could include Public Relations, Corporate Communications, or Media Studies. These subjects align with your MBA in Marketing and can enhance your expertise, making you more competitive in the job market.

EMPI Business School cutoff 2024 has been released for admission to the PGDM in General Management (Marketing and Financial Management) course. The institute accepts several national-level (CAT/XAT/MAT/CMAT) entrance exams for admitting students to its PGDM courses. During the EMPI Business School PGDM cutoff 2024, the CAT cutoff percentile was 60 for the students belonging to the General AI category. Similarly, students seeking admission via MAT need to secure a cutoff percentile of 75 for the same course. For other exams, the cutoff percentiles for admission to the PGDM in General Management (Marketing and Financial Management) are given below: Exam2024CMAT (percentile)70CAT (percentile)60MAT (percentile)75XAT (percentile)60

The faculty of MBA in Pharmaceutical Management at Chitkara College of Sales and Marketing is backed up by a strong industry experience as well as academic knowledge. A good number of the faculty members possess PhD or master's degree from a reputed university and have worked for more than 10-15 years in the pharma and health care industries.To this end, its contentious focuses are created to be industry-appropriate where faculty members usually incorporate real-world cases, ongoing projects, guest speaches, case-studies from prominent pharmaceutical organizations. Students are exposed to new trends through workshops mostly seminars which are conducted often. This faculty-to-students ratio guarantees adequate and unique training from a one-on-one advisor in order to improve the students' learning. 

Chitkara College of Sales and Marketing has Scores of National Entrance Test – MBA Admissions in this college where students have to give MBA entrance test. The standard entrance Tests unveiled are- CAT (Common Admission Test), MAT (Management Aptitude Test) XAT, NMAT & CMAT. Usually the minimum acceptable percentile would be 60-70 percent; however in competitive scenarios this may vary.Besides the entrance test, the candidate must be a graduate, having secured not less than fifty percent marks in the bachelor's degree from any university recognised by the University Grants Commission. The selection may involve group discussions and personal interviews in consideration of the selection criteria. It is the focus on academic performance as well as leadership qualifications of the candidates. 

Chitkara College of Sales and Marketing is most often ranked, at least according to limited data available, as a Tier 2 school. Although it has good programs oriented towards the respective sectors, and it presents good placement record it is not of Tier 1 status, which is defined by a set of the best institutions such as IIMs, XLRI, NITs etc. The immediate job offers and placement packages for graduate of sales and marketing in their fields of specialisation are roughly between Rs. Five Lacs and seven Lacs per annum The most frequent recruiters are HDFC Bank, Infosys, BPO Airtel etc. The college emphasizes internship, industrial exposure, and internships increasing the students' employability but operating on Tier-2 benchmarks and impressions in terms of national ranking. 

The MBA in Marketing Management curriculum at Usha Martin University is designed to be industry driven, focusing on core marketing concepts, digital marketing strategies, consumer behaviour analysis and practical applications through case studies and projects with students also having the option to choose electives based on their preferred marketing specialization within the program; the course emphasizes developing skills necessary for contemporary marketing roles in the business world.  Key aspects of the curriculum:Core Marketing Concepts:Covers foundational topics like marketing research, market segmentation, product positioning, pricing strategies, distribution channels, and branding.  Digital Marketing:Deep dive into online marketing tactics including SEO, SEM, social media marketing, content marketing, and email marketing.  Consumer Behavior:Analysis of consumer psychology, decision-making processes, and factors influencing buying behavior.  Marketing Analytics:Utilizing data analysis tools to measure marketing campaign effectiveness and make data-driven decisions.  Sales Management:Understanding sales processes, lead generation, customer relationship management (CRM), and sales force motivation.  Brand Management:Strategies for building and maintaining a strong brand identity.  Industry-Specific Electives:Depending on student interests, potential specialization areas could include marketing in the retail sector, healthcare marketing, or digital marketing for specific industries.  Practical Exposure:Case studies, simulations, guest lectures from industry experts, and potential internship opportunities to apply theoretical knowledge in real-world scenarios