The MBA in Marketing Management curriculum at Usha Martin University is designed to be industry driven, focusing on core marketing concepts, digital marketing strategies, consumer behaviour analysis and practical applications through case studies and projects with students also having the option to choose electives based on their preferred marketing specialization within the program; the course emphasizes developing skills necessary for contemporary marketing roles in the business world. Key aspects of the curriculum:Core Marketing Concepts:Covers foundational topics like marketing research, market segmentation, product posi
...more
The MBA in Marketing Management curriculum at Usha Martin University is designed to be industry driven, focusing on core marketing concepts, digital marketing strategies, consumer behaviour analysis and practical applications through case studies and projects with students also having the option to choose electives based on their preferred marketing specialization within the program; the course emphasizes developing skills necessary for contemporary marketing roles in the business world. Key aspects of the curriculum:Core Marketing Concepts:Covers foundational topics like marketing research, market segmentation, product positioning, pricing strategies, distribution channels, and branding. Digital Marketing:Deep dive into online marketing tactics including SEO, SEM, social media marketing, content marketing, and email marketing. Consumer Behavior:Analysis of consumer psychology, decision-making processes, and factors influencing buying behavior. Marketing Analytics:Utilizing data analysis tools to measure marketing campaign effectiveness and make data-driven decisions. Sales Management:Understanding sales processes, lead generation, customer relationship management (CRM), and sales force motivation. Brand Management:Strategies for building and maintaining a strong brand identity. Industry-Specific Electives:Depending on student interests, potential specialization areas could include marketing in the retail sector, healthcare marketing, or digital marketing for specific industries. Practical Exposure:Case studies, simulations, guest lectures from industry experts, and potential internship opportunities to apply theoretical knowledge in real-world scenarios
less