Sales & Marketing

The EPDSMMS has been designed to provide a solid foundation for marketing management professionals keen to specialize in digital and social media marketing. This course will sharpen your traditional marketing skills and provide basic and advanced concepts in digital and social media marketing. This course will share insights on the latest trends, best practices and technologies for effective digital marketing and also offer in-depth knowledge on digital marketing analytics including how to plan, implement, and measure a digital marketing strategy to create awareness, generate leads, and ultimately drive sales. The course instructor will focus on the synergy between in-field practice and in-class learning.

1. Communication designis a mixed discipline between design and information-development which is concerned with how media intervention such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably due to overlapping skills.
2. Social media marketing is the use of social media platforms and websites to promote a product or service. [1When using social media marketing, firms can allow customers and Internet users to post user-generated content (e. g. , online comments, product reviews, etc. ), also known as "earned media, " rather than use marketer-prepared advertising copy.
3. Graphic designis the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.