Sales & Marketing

Some of the important skills one must consider in a Public Relations work are -
Social Media Skills - Public Relations practitioners should have knowledge about various social media channels currently in use. As different channels have varying impact on the public and people you are appealing. There is a different strategy when using different platforms. A good PR person not only constrained with the platform of use but how to use each platform to its the fullest potential.
Research Skills - One needs to work with numerous kinds of clients in a wide variety of fields. To serve each client well, the person must be able to come up to speed on the clients brand, industry, and market very quickly.
International Perspective - One must have the ability to think from others frame of mind. Individual need to develop international and multicultural perspective, recognizing that not all people think in the same ways. Cultural symbols and icons vary. Tastes vary. A message that works well for one group of people might alter for another. A good PR person appreciates and rationalize these differences and can research different audiences as needed. Ability to converse in multiple languages is an advantage.
Time Management - Public relations specialists must be able to handle multiple clients and assignments, all of whom expect to be considered important. Mastering deadlines and prioritizing tasks is a must. Its a fast-paced, multifaceted job, and no one has time to lose paperwork or mix up names.