Sales & Marketing

In general, the eligibility criteria for admission to an MBA programme in Marketing may vary depending on the institution offering the programme. Here are some common eligibility criteria that universities might require for admission to an MBA programme in Marketing:
Academic Qualifications: Candidates should have completed a Bachelor's degree in any discipline from a recognised university with a minimum percentage of marks specified by the institution. Work Experience: Some universities may require candidates to have relevant work experience in the field of marketing, sales, or related areas. The required work experience may vary from one institution to another. Entrance Exam: Candidates may be required to take an entrance exam such as the GMAT or GRE depending on the university's admission policy. The score obtained in the entrance exam may be a crucial factor in the selection process. English Proficiency: Candidates whose native language is not English may need to demonstrate their proficiency in English by taking tests such as TOEFL IELTS or PTE. Statement of Purpose (SOP): Candidates may be required to submit a Statement of Purpose explaining their motivation for pursuing an MBA in Marketing, their career goals, and how the MBA programme would help them achieve those goals. It's always best to check with the specific university or institution offering the programme for their specific admission criteria and requirements.

MBA in Marketing at Doon Business School (DBS) is an excellent choice for students who wish to build a successful career in the field of marketing. The program is designed to provide students with a comprehensive understanding of marketing concepts, tools, and techniques.
One of the key strengths of the MBA Marketing program at DBS is its experienced faculty. The faculty members are highly qualified and have a wealth of industry experience. They bring real-world insights and perspectives to the classroom, which help students to develop a deeper understanding of marketing concepts and their applications in the industry.
The program has a strong focus on practical learning, with numerous opportunities for internships, live projects, and industry visits. These provide students with hands-on experience in applying marketing concepts in real-world scenarios. Additionally, the institute has strong industry connections, which provide students with valuable networking opportunities.
The MBA Marketing program at DBS also provides students with a well-rounded education in other areas such as finance, operations, and strategy. This enables students to develop a holistic understanding of business and its various functions, which can be highly beneficial in their future careers.
In terms of placements, the institute has a strong track record of placing its students in top companies across various sectors. The placement cell at DBS is highly active and provides students with extensive support in finding suitable job opportunities.
Overall, MBA in Marketing at Doon Business School is an excellent choice for students who wish to build a successful career in the field of marketing. With its experienced faculty, practical learning opportunities, and strong industry connections, the program can provide students with the necessary skills and knowledge to succeed in the competitive world of marketing.

An integrated course in marketing, advertising, and communication is a comprehensive educational programme that covers the fundamental concepts, strategies, and practices of these three related fields. Marketing is the process of identifying and satisfying customer needs by creating, promoting, and distributing products and services. Advertising involves creating and delivering persuasive messages to promote products or services, while communication involves the exchange of information between individuals or groups. An integrated course in marketing, advertising, and communication aims to teach students the skills and knowledge necessary to develop effective marketing and advertising campaigns, as well as how to communicate with customers and stakeholders. This course covers a wide range of topics, including branding, consumer behavior, market research, digital marketing, media planning, public relations, and more. By integrating these three areas of study, students can develop a more comprehensive understanding of how to create and execute successful marketing and advertising strategies, and how to effectively communicate with customers and stakeholders.

The placement record of Doon Business School (DBS) is excellent, and it provides ample opportunities for students from different specializations, including Marketing. The college has a dedicated placement cell that works tirelessly to bring in the best job opportunities from various industries. Over the years, DBS has built strong relationships with various companies, which is reflected in the impressive placement record of the college.
Talking specifically about marketing placements, DBS has a good track record of placing students in various marketing roles in leading companies across industries. Some of the top recruiters for marketing roles include Amazon, Asian Paints, Berger Paints, Bajaj Allianz, Coca-Cola, HDFC Bank, ICICI Bank, IndusInd Bank, ITC, L&T Finance, and many more.
Apart from placements, DBS also offers ample opportunities for students to enhance their skills and knowledge in the field of marketing. The college organizes various industry visits, guest lectures, workshops, and seminars that expose students to the latest trends and developments in the field. The college also has a strong faculty team with extensive experience in the field of marketing, which ensures that students receive high-quality education and training.
In conclusion, the placements of marketing at DBS are quite impressive, and students can expect to receive excellent job opportunities in leading companies. The college provides a conducive learning environment and ample opportunities for students to enhance their skills and knowledge in the field of marketing, making it an ideal choice for those looking to pursue a career in this field.