IILM University, Gurugram, offers several degree programs and courses related to marketing and communication. Here’s an overview of the key programs in these fields:Undergraduate ProgramsBachelor of Business Administration (BBA) with Marketing SpecializationFocuses on various aspects of marketing, including consumer behavior, digital marketing, brand management, and marketing research.Bachelor of Arts (BA) in Journalism and Mass Communication (BJMC)Covers communication theories, media practices, advertising, public relations, and digital communication, preparing students for careers in marketing communication.Postgraduate Program
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IILM University, Gurugram, offers several degree programs and courses related to marketing and communication. Here’s an overview of the key programs in these fields:Undergraduate ProgramsBachelor of Business Administration (BBA) with Marketing SpecializationFocuses on various aspects of marketing, including consumer behavior, digital marketing, brand management, and marketing research.Bachelor of Arts (BA) in Journalism and Mass Communication (BJMC)Covers communication theories, media practices, advertising, public relations, and digital communication, preparing students for careers in marketing communication.Postgraduate ProgramsMaster of Business Administration (MBA) with Marketing SpecializationAn in-depth programme that explores advanced marketing strategies, consumer insights, digital marketing, and brand management.Master of Journalism and Mass Communication (MJMC)Focuses on advanced topics in media, communication strategies, and the role of marketing in mass communication.Additional Courses and WorkshopsShort Courses in Digital MarketingThese may cover social media marketing, search engine optimization (SEO), content marketing, and data analytics.Workshops on Communication SkillsPractical workshops aimed at enhancing verbal and written communication skills, essential for effective marketing.Certificates and DiplomasCertificate Programs in Marketing and CommunicationShort-term programs focused on specific areas such as brand management, public relations, or digital marketing.
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