Sales & Marketing

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New answer posted

2 months ago

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Liyansha Jain

Contributor-Level 10

To ensure a fair evaluation, Altera Institute has a 3-step admission process which is mentioned below:Application Form: Applicants are required to provide a detailed information regarding their academic qualifications and their professional experiences, along with a Statement of Purpose (SOP). This will assist the admissions committee in evaluating the suitability for the programme. The application fee is INR 1,499Assessment and Interview Round: Students are required to share scores for NMAT/GMAT/ CAT/ XAT. If competitive examination scores are not provided, candidates are required to take the Altera National Aptitude Test (ALNAT). Aft
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2 months ago

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Liyansha Jain

Contributor-Level 10

The PGP in Applied Marketing is a specialised programme which is designed to provide practical skills and the knowledge which is essential for careers in Brand, Product and  Growth Marketing. It covers several key areas such as product management, marketing strategy, digital marketing, brand management, and consumer behavior, hence equipping students to excel in various roles within both marketing and product domains.

New answer posted

2 months ago

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Aarushi Kalra

Contributor-Level 10

Insurance emerged as the top sector with 26% of PGDM Marketing Management students placed from the 2022-24 batch. The second in the sequence were the Consulting and Financial Services sectors. The following table represents the sector-wise XISS placement percentage for PGDM MM batch 2022-24: SectorPGDM MM Placement Percentage (2024)Insurance26%Consulting18%Financial Services18%Manufacturing8%FMCG6%E-Commerce6%Banking6%IT4%Edu-Tech4%Retail2%Asset Management2%

New answer posted

2 months ago

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Shiksha Ask & Answer
Manish Jaiswal

Contributor-Level 9

Hello greetings!Yes, Chitkara College of Sales and Marketing in Chandigarh, India claims to offer 100% placement assistance for all its programs:Placement assistanceThe college claims to offer 100% placement assistance with partner organizations in various industries, including FMCG, retail, banking, and related sectors.Average salary packageThe average salary package for students at Chitkara College of Sales and Marketing is between 4 LPA and 4.5 LPA, with the lowest being 3 LPA.Companies that visit campusCompanies that visit the campus for placements include Amazon, Wipro, Microsoft, Infosys, HCL, TCS, Mondelez International, JK Tyre
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New answer posted

2 months ago

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Shiksha Ask & Answer
Manish Jaiswal

Contributor-Level 9

Hello greetings!Chitkara College of Sales and Marketing in Chandigarh, India is considered one of the top colleges in the region and has received recognition for its placements and rankings:  PlacementsSome say the college offers great opportunities and 100% placements, with big companies like Amazon, Infosys, LG, HP, and Samsung visiting the campus.  RankingsIn 2024, Shiksha ranked Chitkara College of Sales and Marketing as the 4th best among NIRF-ranked colleges in Punjab. Chitkara Business School has also been ranked among India's top B-schools by various organizations, including Times B-School Rankings, BW Busin
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2 months ago

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Shiksha Ask & Answer
Manish Jaiswal

Contributor-Level 9

Hello greetings!The tuition fees for an MBA at Chitkara College of Sales and Marketing in Chandigarh, India are between INR 2.3–2.6 Lacs for the two-year program:  MBA in Retail Management: The total fee for this programme is INR 2.6 lakh.  MBA/PGDM: The tuition fees for this programme are between INR 2.3–2.6 lakh.  The eligibility criteria for all MBA programs at Chitkara University are the same. Candidates who don't have a score from the CAT/MAT/NMAT/XAT/CMAT exam must take the Chitkara University Test + GD + PI. 

New answer posted

2 months ago

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anuj mishra

Contributor-Level 8

Choosing a BBA would be my recommendation, offering the chance to specialize in marketing or digital marketing based on personal preference. This course presents a platform to:Unleash personal creativity.Propel oneself into a Digital Marketing career.Benefit from an advanced curriculum, tech-driven learning, and industry exposure.Gain a competitive edge for lucrative future jobs.Throughout the course, opportunities arise to explore interests and secure internships. Even if uncertain about a specific path, niches like SEO expert, graphic designing, or social media marketing can be pursued. Admittance to the best university is vital for
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New answer posted

3 months ago

0 Follower 6 Views

Shiksha Ask & Answer
Surbhi Sahu

Guide-Level 13

Advertising and marketing practices are significantly influenced by consumer protection laws. Businesses must ensure that their promotional materials are accurate, not misleading, and provide all necessary information for consumers to make informed decisions. Consumer behavior analysis provides valuable insights into the needs, desires, and preferences of your target audience. Understanding how consumers choose products reveals gaps in your product suite or irrelevant offerings, while also highlighting the most wanted products in your catalog. 

New answer posted

3 months ago

0 Follower 58 Views

Shiksha Ask & Answer
Surbhi Sahu

Guide-Level 13

Marketing is the process of getting people interested in your company's product or service. This happens through market research, analysis, and understanding your ideal customer's interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. Marketing definition includes activities undertaken by a business establishment or an individual to promote their services and products. 

New answer posted

3 months ago

0 Follower 8 Views

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Pallavi

Contributor-Level 10

The selection process for admission in MBA in Marketing typically follows these stages:Entrance Exam: First of all you need to clear the entrance exam like CAT, XAT, GMAT etc., to be eligible for shortlisting process.Group Discussion (GD) / Personal Interview (PI): Candidates who clear the entrance exam are called for a GD and PI round. During these rounds, your communication skills, leadership qualities, problem-solving abilities and motivation to pursue an MBA are tested.Final Selection: The final selection is based on a composite score that includes entrance exam scores, GD/PI performance, academic performance, work experience and o
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