SET

The selection process for admission to the Symbiosis BBA programme involves two stages:
Symbiosis Entrance Test (SET): It is a mandatory online test for all students seeking admission to Symbiosis BBA programme. This test is designed to evaluate the candidate's overall aptitude and knowledge. Personal Interaction and Writing Ability Test (PI-What): After clearing the SET exam, candidates are shortlisted for the PI-What round. This round consists of a personal interaction with a panel of interviewers and a writing ability test. The PI-What round can be conducted in either online or offline mode, depending on the situation. However, due to the COVID-19 pandemic, the PI-What round for the Symbiosis BBA programme is currently being conducted in online mode. Candidates are required to attend an online interview and writing ability test after clearing the SET exam. Candidates are advised to check the official website of Symbiosis International University for the latest updates on the admission process.

No, digital or soft copy of the SET admit card will not be accepted at the SET exam centre. The candidates have to carry a coloured printout of the SET admit card to the exam centre to get an entry. SET admit card is a mandatory document which is to be carried to the exam centre along with a recent coloured passport size photograph affixed to it. The photograph should match the one uploaded in the SET application form.The examination authority does not accept digital admit card as valid document as it is to be signed and stamped by the test centre staff for proof of candidate’s attendance. One copy of the SET admit card of every candidate is also retained by the authorities, thus the need for the print out.

1-Ditch those guide books. The syllabus cannot be covered with them ever.
2-Trust past year's questions paper more than your syllabus.
3-The books I tried to read were - (a) Mass communication Theory : Foundations, Fermented, and Future, sixth edition, by Stanley J. Baran, Dennis K. Davis. (b) Introduction to Communication Studies by John Fiske (3rd Edition) (c) Mass Media Research- An Introduction; 9th Edition, by Roger D. Wimmer and Joseph R. Dominick (d) Development Communication by Uma Narula (e) International Communication by V. S. Gupta (f) Public Relations Handbook (2nd Edition) by Alison Thacker (g) Advertising Theory and Practice by Ruchi Gupta (h) Oxford Dictionary of Media and Communication
4-For topics like laws, ethics, history of media, animation or film, I made my own notes with the help of internet. Just go through old papers and find out concepts which are asked often. Then you can study those from pdfs or from other internet based sources.
5-The notes or resources, which you have studied in your post graduation, are extremely helpful for this examination.
6-Keval J. Kumar is a common book. A lot of students like that for NET as well. I didnt find that helpful though. Hope this helps. Thanks for reading.