Shiksha Forum

Hi Chetana Shive,
Situation Test has 20% weightage, and is an important deciding factor, in your admission. Situation Test is for the students who have applied for Bachelor of Design Programme are called for Situation Test after clearing their written test. In situation test student is required to create a three dimensional model with various materials provided; based on a specific topic or theme mentioned. The students is provided with materials like, ice cream sticks, mount board, color papers, straws, thread etc. They are given three hours to make a three dimensional model. The model is evaluated on space visualization, innovative and creative use of given material, composition of elements, color scheme, construction skill, finesse of the model and overall presentation etc. These parameters will be checked with the write up explaining the concept behind the model constructed. And the candidates are assessed for their Quality of Material Manipulation, Innovative Ideas, Aesthetic Appeal, Neatness, Conceptualization Skills and Working Methodology.

Hi Bandita Wadhwa,
Corporate communications are generally written communications that occur among the different departments of a company or any higher authority. Therefore for being in Public relations one needs to be comfortable in public speaking and promoting brand while corporate needs good written communication skills. Corporate Communications mainly deals with the written and, at times, oral communication that needs to be done in order to keep all the stakeholders informed of a company vision, mission and strategic objectives. It involves internal as well as external communication, depending on who needs to know what. Whereas Public Relations use the external communications prepared by Corporate Communications to generate a positive image of the company. It uses mediums like press releases, social media, public activities, presentations etc. To create public interest in the products/services rendered by a company. Many a time, Public Relations team works closely with Corporate Communications team to identify external audiences (their tears too) and prepare appropriate external communication messages and publication materials. Both have good scope int heir respective field
Scope of Public Relations in India PR as an industry though has growth, there is also lack of skilled professionals, which makes the career a pool of opportunities for newcomers who have polished sof skills and experience. There are agencies popping up everywhere, because every organisation, every client who has a public profile needs to be groomed and showcased in a positive manner.