Shiksha Top Questions

An ad agency performs the following four basic functions for its clients:
Creative Functions including ad designing, copywriting, ad copy creation, message designing and graphic designing.
Media Selection choosing the best media for its client in accordance with the nature of product, type of target audience and advertising budget of the client.
Research Functions researching the consumer buying behaviour of the clients target market to design an ad campaign that is accepted by the potential consumers and make them respond favourably.
Relationship Management providing liaison between the client and various sections/divisions/departments of the ad agency for the convenience of the client and building long-term relationship with them.
Others: sometimes the ad agency goes a step further to provide sales promotion services, building public relations and taking up the task of direct marketing for the client. Advertising Agencies in order to reach the target audience monitor consumer feedback after the advertisement. A decision on whether to revise the message, the medium, the target audience or all of them can be made.
People with specific skills and talents in an Ad agency perform the functions mentioned above. On the basis of the functions performed, there are various agency staff positions or departments involving staff of related skills. They can be grouped as follows:
Account Manager
Account Planning and Research
Creative Development and Production
Media Planning and Buying
Other Services: There are other departments or units in an agency that perform functions related to print and film production, financial services like preparing bills and ensuring collections and human resources services, and other internal functions. There are also people involved with work of material dispatch, media release and its monitoring and post-tests to evaluate its success.
The flow of work in an advertising agency goes through a number of stages like, the briefing stage that involves receiving the initial inputs from the client and delivering the same to the creative and media department, to creation and production stage that includes the production of graphics and the print ad or the film ad and the media planning and scheduling operations, to finally the release stage of the campaign.

Hi,
Necessary skills required to be a director:
Writing
Even if a director has never written a script in his life, he still needs to understand how one is written. Screenplays have specific three-act structures, and being able to recognize how a script adheres to this structure is an important skill in filmmaking. Often, a director will rewrite a script to put his own stamp on it, whether it is a simple polish for dialogue or a complete overhaul to meet his creative needs. Whatever the reason, doing this will be difficult without the ability to write.
Visual Storytelling
The written word on the scripts page is the start, but ultimately the filmmaker has to translate those words to images. To do this, he must be able to tell a story visually. Many film students start out making silent films. The reason for this is to teach them how to convey the action onscreen without words. The audience should have an idea of what is happening onscreen, even if the characters arent speaking. Dialogue and music will ultimately enhance a film, but cannot save a picture if it is visually confusing.
Communication
Making a film is virtually impossible to do on your own. You have to manage actors, camera operators, sound technicians and editors at minimum. The larger the film, the more moving parts you must manage. Successfully navigating different workers - each with his or her own ideas, methods and egos - requires strong communication skills. You have to successfully convey your vision to each of them to ensure it ends up reflected in the finished film.
Technical Expertise
It's not uncommon for a creative person to have no interest in the technical side of things. This does not work for a filmmaker, however, as his idea of John bursts through the door may be totally different from the director of photographs. You don't need to know every moving part of a camera, a light filter or a boom microphone. However, you do need to know how to frame and light a shot and be able to recognize when sound levels are off. If you don't have the know-how to do these things, the finished product will not be your complete vision.

Photography is a trending career for most of the people in recent days. It is not only taken as a hobby but also as a profession for most of the dedicated people. There are great opportunities for photographers. Government organisations recruit photographers on regular pay scale to do general photography documentation for covering day-to-day functions and events and for making photo captioning and photo featuring. Fashion photographers can find job placements in newspapers, fashion journals, designer firms and fashion houses. Some of the organizations like the Archeological Survey of India, ISRO, etc. Recruit such people for the documentation related to their recent achievements and activities. Professionals can take various professions in photography like freelancing, wildlife and nature, digital photography, forensic photography, industrial photography, wedding photography, photo-journalists, etc.
Pay scale: initially an amateur photographer can earn around 2-3 lacs per annum while a skilled one can earn more than 6 lacs per annum.

Screen writing is the art of creating the story, developing the characters and providing dialogues to the same. Screen writers create the skeletal structure of the movie and provide the basic foundation, which is later imagined and intensified by putting it up on the storyboard and eventually on the film. Scriptwriters are responsible for forming the skeleton that a Director can then add to. They always keep in mind that the beauty of their writing should come from the performance, rather than the writing itself. They come up with ideas, do research and write stories based on their research and personal observations and experiences. Scriptwriters often write original stories, but some adapt from existing novels, films, short stories etc. Scriptwriters are often involved in brainstorming and conceptualizing. This does not mean that they just sit in one spot and try to come up with a concept. As a matter of fact, they are always on the lookout for interesting situations, characters, and concepts that can be a part of their story. Their main job is to come up with an innovative idea or concept, as the rest of the story will be based on this concept. Researching is a very important task that every Scriptwriter has to perform. As Scriptwriters write for visual mediums, they have to have a good idea about the non-fiction side of their story. For example, if a Scriptwriter is writing a story based on the army, he/she will have to research about how people from the army talk, how they walk, what are their houses like, etc.
The most important job for any Scriptwriter in the world is to write. Even though this sounds simple, but this is the task that differentiates between a good and an exceptional writer. It is essential for Scriptwriters to convert their ideas into full-fledged scripts. They have to take their writing as work, and not art. Scriptwriters make sure that they sit every day and write Scenes, Dialogues, and Characters. Once they write their script, they should revise it and look for places scenes which have a scope for improvement. Scriptwriters develop characters and situations that are visually entertaining. How to become a screenwriter? The Bachelor's course in screenwriting can range from a three-year course, with a focus on study in film direction. There is also a one-year Diploma, that focuses entirely on screenwriting. One will learn a lot about screenwriting through experienced teachers.

Cinematography is the art or science of motion-picture photography. A cinematographer or director of photography (DOP) is the chief over the camera and light crews working on a film, television production. He/she is responsible for making artistic and technical decisions related to the image. The film industry in India comes under the jurisdiction of Ministry of Information & Broadcasting. The following is the list of some of the government organizations in the film industry in India is given below:
1)National Film Development Corporation
2)Children Film Society
3)Satyajit Ray Film & Television Institute
4)Film & Television Institute of India
5)Central Board of Film Certification
6)National Film Archives of India
7)Directorate of Film Festival
One can work as: Director, stenographer, lecturers, sound and light engineers, Set supervisor, cameraman, demonstrator, translator, technicians, etc. None needs to have good creativity and technical skills to get a good job with a good salary.

Mass communication is the communication of information from a person, small group of people, or an organisation to a large group of heterogeneous and anonymous people. Simply, it is a means of communication to reach the mass audience. A lot of job profiles are available in the government organisations for graduates in mass communication & journalism. Some of the job profiles in this area include:
1)Broadcast and Sound Technicians
2)Chief reporter and special representative
3)Cinema Projectionist
4)Directors
5)Editors
6)Free Lance Writers
7)Freelance Journalists
8)Journalists
9)Marketing executives
10)Content writers. Few of the government organizations that recruit these grads are AIR - All India Radio, Printing Press, Advertising Agencies, Photography Companies, Legal Affairs Department, TV Channels, Radio Telecasting Companies, news agencies, periodicals, magazines and counting. To get into the Government firms, these graduates have to clear several tests conducted by their respective boards. To clear these tests, they need to set up a good study plan.

Hi, A Product Designer is the one who designs and develops concepts for products with manufacturing scope. Products can include almost everything that we use in our day to day life from footwear, accessories, home appliances, kitchen ware, furniture to electronics. By creating new experiences for the user, the product designer has the power to create future the best sellers. Check out this article for a list of top colleges for Design in India provided by Shiksha for a detailed answer:nhttps://www.shiksha.com/design/industrial-product-design/articles/top-10-design-institutes-in-india-blogId-8287nFor colleges specifically related to product design, check out this link for a list of colleges:nhttps://www.shiksha.com/design/industrial-product-design/colleges/colleges-indianYou can check the details of individual colleges by clicking on their name.

HI, Fashion is ever changing and the advent of major international brands, growth of E-commerce and exploding consumer demand has led to the concept of fashion management in India. In short, Fashion management courses are for you if you want a career in the world of fashion, but not as a designer!national Institute of Fashion Technology, MumbainMod'Art International, MumbainNational Institute of Fashion Technology, BhopalnIndian Institute of Fashion Technology, BangalorenPearl Academy - Delhi Campus, New Delhi some of the major reasons behind these colleges being the top is their placement, quality of education, faculty members and the facilities they offer. Some might lack on one aspect but could be great on the other but that doesn't make it any less as compared to the other one. So, you may choose any based on your location and course convenience for a great career ahead.

Hi, Before telling you the top colleges for Graphic designing and Animation, have a look at the basic concept of what these terms and courses are all about. Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration.nAnimation is a dynamic medium in which images or objects are manipulated to appear as moving images. In traditional animation the images were drawn by hand to be photographed and exhibited on film.here is a list of the top colleges available in India for Animation:nhttps://www.shiksha.com/animation/2d-3d-animation/articles/top-10-animation-colleges-in-india-blogId-10898 with the list, you can also check why these colleges are good, their location and course details.further, for a list of colleges offering Graphic Design courses in India, you can check out this link and for details on individual college, you can click on its name to get desired details about it.nhttps://www.shiksha.com/animation/graphic-web-design/colleges/colleges-india.

Hello!
There is no comparison between the Indian Institute of Technology Kharagpur and School of Planning and Architecture. My advise is that your first condition to choose the college is its 'Global Market Value'. Because in today's world you can not be in the profitable condition if you are doing your M.Arch course (or any course as well) from less a recognised or low market value college. This will also degrade your value. Now, the company wants that type of students for their planning and architecture projects who have a great exposure of the current scenario at the global level. This gives you more understanding and in-depth knowledge of this particular field. Since IIT Kharagpur maintain this legacy for being a good global college in engineering & architecture, my vote will go for it. On the other hand, doing M.Arch from IIT-Kharagpur means earning a high paying salary with the placement in good and reputed companies. Hope this helps. Good luck.