ShikshaTopQuestions-Mass Communication

There are a good number of questions about careers in this or that side of media. It is made clear to them that professional voice culture is more of a sound and audio/voice management as well as modulation job. The professional not just manages and guides the actors or any worker in voice delivery, it is the voice culture professional who has the task of managing the voice profile and set up in the media work.
On the other hand, photography is known much before the voice culture jobs came into the trend. Specialisation in work has resulted in the advent and rise of voice culture jobs. Photography has been there since the inception of the media world. From film-making to daily life of an individual, photography and camera has a presence and that is why the scope of earning a sustainable career is possible more in photography these days. There are hundreds of profiles in photography where one can fit in with the dedicated skills and experiences.
Voice culture jobs are sure to increase in numbers but that will take time in this part of the world.

The hierarchy or the organizational set up of an advertising agency keeps both these profiles and do have a different scope of work as well as a profile for them.
A copywriter is a person who writes. This writing is of scripts of jingles for audio or video advertisement. This may be the text of a printed advt. material. The copywriter is responsible for composing the concept and bringing the words that make the best impact and create a brand of the advertised product.
The art director is the person who does an altogether different but comprehensive work than a copywriter. It is the art director who designs an advertisement of print or audio or video.
The art director is primarily the leader of the set up of shooting set where a TV or video commercial is shot. This way, a copywriter is someone who composes things in sync with the Director and Art Director's Concept and plan.

The degree of Bachelors in Mass Media aka mass communication or journalism and mass communication gives a foundation to the skill sets and knowledge to enter the media careers. There are specialisations offered through B.Sc and other technical degrees in the domain of mass media only where you may get more of direction and film-making learning.
However, I am on one to say that the degree of BMM is less capable of taking you to accomplish your dream of becoming a film director.
I shall suggest and share that a specialisation will always be needed. The course of film-making and production or degrees done from institutes like FTII or Whistling Woods or from AAFT or IIMC have the potential to lead you to the aim you are pursuing.
Go ahead and don't stop from doing the course that you are determined to. My advise would be to choose a good institution where film-making is preferred.

NRAI School of Mass Communication, Delhi will have a big platform of placement cell which would assist students in getting appropriate placements. The students are given a lot of placements according to their merit and ability. Their placement team also make sure so that every student get their desired job. If one takes a look at their website, the student will know how many students are placed in good ranking jobs. As many media companies visit their campus the amount of getting placement is higher. Placements related to TV channels, media management, news anchor, radio, public relations, video production, advertising, and much more are being provided to the students of their university. If you want to pursue BJMC in NRAI then you should go ahead. Hopefully, you'll get a good placement as you want. Good luck.

You can gain entry into advertising or PR industry by doing MBA in Marketing as advertising and PR are the main components in its syllabus but this is not the only way to get into this industry. Instead, you can pursue a Bachelor's degree in mass communication and apply for jobs in advertising or PR firm, whichever interests you. If you are a graduate in some other stream, you can pursue a post-graduate Diploma in advertising and PR and then apply for jobs. Having an MBA degree is not a prerequisite criteria for being an advertising or PR professional. Some of the best colleges in India that offer a post-graduate Diploma in advertising and PR are:
1. Indian Institute of Mass Communication, Delhi
2. Mudra Institute of Communications, Gujarat
3. Xavier Institute of Communication, Mumbai
4. YMCA Institute of Mass Media Studies, Delhi
5. Amity School of Communication

I should suggest you to have a look at their website. The placement varies in each and every university. That is why it would be better to have a glance of their website of what placement they are offering to their students. As every university has many kinds of students, the students will get the placement according to their merit. Providing placement in an university does not mean every student will get their desired job. The website of the university must be providing all kind of information, which students are looking for. Generally, placements are given like as junior reporter, TV anchor, in public relations, advertising, desk jobs of media house, reporting job of news house, etc. Internships are also important in this field as it helps a student to get some experience of it for further jobs. Good luck.

If you have good communication skills and love to interact with different people, public relations is a great career option. In order to pursue a career in public relations, you can either pursue a Bachelor's or Master's degree in mass communication, or you can take up a specialised Diploma course in public relations and Corporate Communication. The syllabus of the PR course is quite comprehensive and can not be pursued through distance learning mode. One needs to develop certain skill-set to be a successful PR professional that can not be earned through correspondence. Hence, I would not suggest you to pursue a course in Public Relation and Corporate communication through distance learning. You can rather pursue the course from some of the top colleges Xavier Institute of Communication, Indian Institute of Mass Communication, YMCA Institute for Media Studies & Information Technology.

Camera and light management skills are fruitful to get to the technical jobs into film making or professional videography or photography in India and abroad.
While thinking of jobs abroad check the two major concerns that may hurt your prospects outside India:
1. The certificate is recognised and acknowledged in that country.
2. You gain such skills that even if the certificate course is just an elementary level thing, still the course serves its purpose to convey your skills and expertise of the camera skills and the lighting skills as well.
These two domains are complementary to each other but are kept aside for the sake of specialisation.
In India, government jobs are there in documentary production with private channels or Doordarshan. It should be appreciated that a course titled as documentary production shall have limited offerings if the nomenclature does not match the approved requisites.
In other countries, the technician knowing camera and lighting has an ample number of jobs once the person is able to break the ice and is able to develop a trust with the employer.
A proper, impressive, as well as professional portfolio of the work is needed as an example.

A course in camera handling/videography and light management (shooting and of stage) skills are one of the main components of film making careers.
I shall assume that the above course is an introductory level course where the person has learnt the basics and foundation have been created. It is also noteworthy that the course in camera shall involve - not all cameras - that are actually used in the field. To know all that one will certainly need one of the two:
1. A place to work where the skill and learning enhancement is an integral part of the working
2. A place to pursue higher degree where the previously learnt skills are enhanced via teaching, practice and live projects.
When available, the option 02 shall be kept as a priority. But unfortunately, we do not get many institutions that take the skills higher.
The professional course is done to start an occupation and earning. Hence, it is suggested that the camera and lighting course person should search for healthy opportunities to work in job. If that does not succeed then the time must be used to pursue higher studies in any field.