MS in Marketing Research and Analysis 

at Texas State University, San Marcos

• baccalaureate degree (preferably in business administration or a related field) from a regionally accredited university (Non-U.S. degrees must be equivalent to a four-year U.S. Bachelor’s degree. In most cases, three-year degrees are not considered. Visit our International FAQs for more information.)
• a copy of an official transcript from each institution where course credit was granted
• a competitive GPA in your last 60 hours of undergraduate course work (plus any completed graduate courses) (Effective Fall 2024: a competitive overall GPA or a competitive GPA in your last 60 hours of undergraduate work, plus any completed graduate courses)
• knowledge of business functions (management, marketing, finance, accounting, MIS) demonstrated through previous course work and/or work experience

The Graduate College will only allow degrees equivalent to the 4-year U.S. bachelor's degree for admission into a graduate program. Degrees not eligible for graduate admission include (but are not limited to) the 3-year bachelor of commerce, arts, or science degrees from India and the 3-year bachelor degree program from Nepal.

*Some three-year degrees may be considered on a case by case basis. The Graduate College may accept 3-year degrees in certain situations: 3-year degrees that are equivalent to a 4-year U.S. bachelor's degree or 3-year degrees combined with specific post-graduate degrees. Examples of such combinations include, but are not limited to:

• Completion of a 3-year bachelors degree and completion of an additional 2-year master's degree program
• Completion of a 3-year bachelors degree and completion of an additional 1 or 2-year post-graduate diploma (PGD) degree program
• Some three year degrees from certain countries may be considered based on globally recognized standards of equivalence.
• If your degree does not fall under these circumstances please contact the graduate college for further guidance.